360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 06, 2014 By Steve Bobrowski

How My 14 Year Old Daughter Built Her First Mobile App...In 25 Minutes...Without Any Code

Over the holidays, my daughter reminded me that I promised to teach her how to build a mobile app. So I told her to grab her laptop, I'd grab mine, and app building we would go. Minutes 1-2 First, we had to come up with an idea for what the app should do. Of course, she suggested, "How... Read More

Cloud, IT, Mobile, Platform, Customer Story

Mar 05, 2014 By Lily Barker

Eastern Bank Grants Birthday Wishes One Click at a Time

Banking with an altruistic spirit. That's Boston-based Eastern Bank, the country's oldest and largest mutually owned bank. Eastern Bank, which serves about 500,000 customers and operates more than 90 branches in Massachusetts, annually donates 10 percent of its net income to charity. That deep... Read More

Marketing, Email Marketing, Customer Story

Feb 27, 2014 By Ivy Wright

How Half Price Books Boosted In-Store Sales with Data-Driven Digital Marketing

Half Price Books is the largest family-owned new and used bookstore chain in the country, with more than 110 retail locations in 16 states. In February 2013, the retailer launched their Booklover's Weekend campaign to drive customers in store and build their community of devoted readers. ... Read More

Marketing, Digital Marketing, Customer Story

Nov 07, 2013 By Howard Brown

How the Dreamforce Hackathon Helped Launch a Company

As we gear up for Dreamforce and make plans to spend quality time with customers, industry analysts, prospects and investors, it’s easy to forget that prior to the 2011 Dreamforce Hackathon, RingDNA wasn’t yet a product - it was just a vision. The Vision I dreamed of transforming business... Read More

Dreamforce, Featured, Customer Story

Oct 03, 2013 By Geoffrey James

The Secret to Building Customer Loyalty

Customer loyalty is the key to profitability. The reason is simple. It costs more–geometrically more–to acquire a new customer than to keep a current one. Without customer loyalty, customers leave. Then you can end up sacrificing as much as a third of your sales year just to get your numbers back... Read More

Sales, Customer Story

Sep 26, 2013 By James Hemsley

Set Up Salesforce. Become an Admin. Help Companies. Transform Career.

I was amazed at how salesforce.com allowed someone like me, with no experience in coding, to create complicated and robust business processes. After going through an administrator training class, it really clicked with me. Not only could this great tool be used to make my employees' lives... Read More

Foundation, MVPs, Customer Story

Jul 16, 2013 By Victor Haseman

Must Watch: 3 New Stories of Customer Company Transformation

What do diamonds, energy and electronics have in common? They are at the center of the business models of three Salesforce.com customers that use our products and platform to connect their customers, employees, partners, and even products in revolutionary ways. Over the past few months, our film... Read More

Customer Story

Jul 08, 2013 By Dana Oshiro

Code for America: How App Collaborations Change Cities

When Salesforce's Customer Company video explained that customers shouldn’t "suffer bad service, broken products, long waits, or endless phone trees,” I was immediately reminded of past interactions with government service agencies. Nevertheless, since joining Code for America, I'm... Read More

Platform, Customer Story

Jun 20, 2013 By Jenny Jedeikin

7 Reasons Government Call Centers Should Live in the Cloud

Cloud computing and 311 solutions free government agencies to handle citizen complaints with better, faster results. And with their age-old reputation for long lines and red tape, who's complaining? Find out how government organizations are taking advantage of Salesforce Mobile Tools in an... Read More

Customer Story

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How My 14 Year Old Daughter Built Her First Mobile App...In 25 Minutes...Without Any Code

Eastern Bank Grants Birthday Wishes One Click at a Time

How Half Price Books Boosted In-Store Sales with Data-Driven Digital Marketing

How the Dreamforce Hackathon Helped Launch a Company

The Secret to Building Customer Loyalty

Set Up Salesforce. Become an Admin. Help Companies. Transform Career.

Must Watch: 3 New Stories of Customer Company Transformation

Code for America: How App Collaborations Change Cities

7 Reasons Government Call Centers Should Live in the Cloud

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First