360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 04, 2018 By Kelly Singsank

Turn Events Into Deal Closers with Impactful Event Content

Whether you're speaking at a conference, hosting a dinner with key accounts, or delivering a webinar, content is king. Compelling content is what makes events memorable, drives action from attendees, elevates your brand, and creates loyal advocates. Developing an effective content strategy is... Read More

Events, Marketing, Content Marketing

Jul 26, 2018 By Gregg Schwartz

5 Tips for Diversifying Your Lead Generation Strategy

Would You Put Your Entire Retirement Into a Single Stock? Oftentimes, when I speak to business owners and sales executives about their lead generation efforts, they tend to view the subject as an “investment” in their business. You need to “spend money to make money,” right? All too often... Read More

Content Marketing, Marketing, Lead Generation

Jul 02, 2018 By Amanda Nelson

The Salesforce Cookbook Featuring Trailblazer Recipes and Apps Really Happened

Back in the wintery month of February, as we were getting our fill of homemade chicken noodle soup and toasting a marshmallow or two by the fire, we talked about launching the first-ever, Trailblazer-inspired cookbook. (If you’re wondering why a tech company would ever write a cookbook, here's your... Read More

AppExchange, Apps, IT, Content Marketing

Jun 08, 2018 By Aaron Fulkerson

AI Won't Steal Your Content Production Job, But It Will Transform It

If you work in content production, you know that the rate of change in the field has always been high. Now, however, it's accelerating even more rapidly thanks to technological innovations— especially the increased ubiquity of artificial intelligence. After years of experience with brands and the... Read More

B2C Marketing, B2B Marketing, Content Marketing, Customer Experience, Customer Journeys, Digital Marketing, Artificial Intelligence

Apr 01, 2018 By Nick Johnson

The Salesforce Contributor Network: Guidelines and Submission Process

NOTE: As of January 2019, The Salesforce Contributor Network is currently on hiatus and not accepting blog submissions. Please check back for updates. Did you know that we regularly publish blog posts from business leaders outside Salesforce? In fact, it's a big part of how we bring you current... Read More

Content Marketing

Jan 26, 2018 By Rachael Fishman

Boost Your SEO Ranking: What You Need to Understand About Google RankBrain

In this day and age where millions of daily internet users perform countless Google searches, marketers need the best strategies to boost their pages to the top of the search results. Marketers must recognize how Google ranks landing pages and how to manipulate the content, organization, and layout... Read More

Content Marketing, Marketing Cloud, Marketing

Jan 25, 2018 By Zachary Reiss-Davis

What Facebook News Feed Updates Mean for Your Content Marketing Strategy

The principles at the core of content marketing haven’t changed, even in light of some big changes to the Facebook News Feed. As Mark Zuckerberg explained, the News Feed updates are intended “to help people stay connected and bring us closer together with the people that matter to us.” Some... Read More

Social Media Marketing, Content Marketing, Marketing Cloud, Marketing

Jan 05, 2018 By Kacy Ray

Why — and How — to Make the Shift from Promotional to Personal Content

Of the marketing leaders surveyed in Salesforce’s “State of Marketing” report, 68% are competing on customer experience. While it’s debatable what makes a good, or even perfect, customer experience, the core of this thought puts the customer at the center of all marketing strategies. In short, the... Read More

Content Marketing, Marketing Personalization, Marketing Cloud

Sep 15, 2017 By Ann Smarty

Steal This Idea: Create a Content Marketing Mini Site for Your New Product

I have always been a massive fan of landing pages and have a tendency to create one for every project I am planning to launch. This has always served me well, as it has so many marketers who have wanted to showcase a specific product that is separate from the overall brand they are... Read More

Marketing, Content Marketing, Website, Small Business

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Turn Events Into Deal Closers with Impactful Event Content

5 Tips for Diversifying Your Lead Generation Strategy

The Salesforce Cookbook Featuring Trailblazer Recipes and Apps Really Happened

AI Won't Steal Your Content Production Job, But It Will Transform It

The Salesforce Contributor Network: Guidelines and Submission Process

Boost Your SEO Ranking: What You Need to Understand About Google RankBrain

What Facebook News Feed Updates Mean for Your Content Marketing Strategy

Why — and How — to Make the Shift from Promotional to Personal Content

Steal This Idea: Create a Content Marketing Mini Site for Your New Product

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First