360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 16, 2016 By Kelly Smith Dotson

4 Tips for Forming a Productive Partnership Between Marketing and Sales

In the past, marketing and sales teams were on visiting terms. They would interact at planning sessions, annual meetings, and quarterly reviews — or perhaps in the event that a marketing campaign was driven by a sales perspective. But other than these encounters, they operated independently of each... Read More

Sales, Marketing, Collaboration

Feb 03, 2016 By Mark Scrivner

Why Your Sales Team Needs to Sit Next to Marketing

Effective sales and marketing teams are independently necessary to the economic engine of an organization. Your sales team represents the company’s front-facing force, presenting to large groups, attending conferences, and getting face time with the person who employs everyone at the company: the... Read More

Marketing, Sales, Collaboration

Nov 19, 2015 By Kim Honjo

3 Steps to the Proper Care and Handling of Your Data

Your data is a valuable asset that your business relies on. With all the time you’ve spent gathering and building a centralized source of customer information, you want to make sure that your data is helping you make smarter, quicker business decisions, not slowing you down with inaccuracies and... Read More

Data.com, Collaboration, E-Books, Featured, Strategy

Sep 12, 2015 By Abby Perkins

4 Ways to Transform Team Collaboration

If you’ve ever felt frustrated by a lack of visibility into projects, or a lack of input when it comes to decisions, you’re not alone. Collaboration across teams, especially those with remote colleagues, can be challenging no matter the size of the company. The AppExchange has hundreds of... Read More

Collaboration, Cloud

Aug 06, 2015 By Bojan Kalajdzic

Creating a Personalized Community Experience

In today’s information age, we’re all becoming savvy users who expect personalized information that’s tailored to our unique needs. Whether you’re building an eCommerce application, an employee community (intranet), a customer community or even a service console, your end users expect similar... Read More

Community, Collaboration, Community Cloud, Cloud

Apr 13, 2015 By Reuben Yonatan

The 5 Biggest Drawbacks of Open Office Plans

Business leaders know that every few years several new buzzwords seem to pop up on the radar of all the major industry leaders, propelling enormous shifts in corporate culture. One of the latest buzzwords has been “open office” plan. The idea of an office without walls has quickly caught on, with... Read More

Cloud, Collaboration

Feb 16, 2015 By Russ Fradin

Why Your Company Must Own Employee Engagement

The phenomenon of social marketing has put an emphasis on brand culture. Businesses utilize digital tools to get employees collaborating and encourage them to be the faces of their brand with concepts like employee advocacy. All of this, theoretically, should lead to engagement. Yet a recent study... Read More

Careers, Collaboration, Community, Marketing, Leadership, Social

Feb 16, 2015 By Karthik Chakkarapani

Drive Next-Generation Customer Engagement & Experience With the 4 P's

Technology is now the greatest change agent and the driving force for companies in today’s connected and digital world. The rise and convergence of many new and emerging technologies has changed the way how customers, partners and employees communicate, engage and collaborate at work. In the age... Read More

Analytics, Chatter, Collaboration, Community Cloud, Marketing Cloud, Platform, Service Cloud

Feb 05, 2015 By Kevin Paschuck

How Philly Innovates with Salesforce

In our blog last week, Tim outlined the six major technology trends that are impacting relationships between citizens and the state/local governments that serve them. The rise in mobile/social popularity, frequency of apps, increasing number of connected products, growing data... Read More

Cloud, Collaboration, Community Cloud, Featured, IT, Marketing Cloud, Service Cloud, Customer Story

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Tips for Forming a Productive Partnership Between Marketing and Sales

Why Your Sales Team Needs to Sit Next to Marketing

3 Steps to the Proper Care and Handling of Your Data

4 Ways to Transform Team Collaboration

Creating a Personalized Community Experience

The 5 Biggest Drawbacks of Open Office Plans

Why Your Company Must Own Employee Engagement

Drive Next-Generation Customer Engagement & Experience With the 4 P's

How Philly Innovates with Salesforce

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First