Kelly Smith Dotson brings extensive experience in defining strong brands and building marketing programs that drive business results. At SAVO Group, Kelly is focused on building on SAVO’s leading market position to further define the sales enablement space and building a world-class marketing organization.
Feb 16, 2016 By Kelly Smith Dotson
In the past, marketing and sales teams were on visiting terms. They would interact at planning sessions, annual meetings, and quarterly reviews — or perhaps in the event that a marketing campaign was driven by a sales perspective. But other than these encounters, they operated independently of each... Read More
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