Scott McCorkle

May 06, 2016 By Scott McCorkle

Salesforce Announces Salesforce Tower Indianapolis!

We’re thrilled to announce that we plan to significantly expand our presence in Indiana with new investments, including plans to add 800 new jobs over the next five years and a new regional headquarters. Our new home will be at 111 Monument Circle and will be known as Salesforce Tower... Read More

Cloud, News

Jan 20, 2016 By Scott McCorkle

The Salesforce Marketing Cloud in 2016

Today I’m in New York where I’ll be speaking at AdExchanger’s Industry Preview conference. The theme of the conference is “what to expect in the next 12 months for digital marketing technology,” so, I thought it would be beneficial to recap some of the accomplishments we achieved together over the... Read More

Featured, Marketing, Marketing Cloud

Dec 03, 2015 By Scott McCorkle

Black Friday & Cyber Monday: Salesforce Marketing Cloud Powers Record Number of Interactions

Retailers are kicking off the holiday season earlier and earlier each year, however Black Friday and Cyber Monday remain key focal points of the holiday marketing season. Brands that succeed this time of year need to connect with customers on their unique shopping journey, providing the right offer... Read More

Marketing, Marketing Cloud, Featured, Retail, Advertising

Oct 07, 2015 By Scott McCorkle

Salesforce And Facebook Lead Ads: Drive Leads From Facebook Ads Directly to Your CRM

The data shows us that advertising is quickly moving from mass, impersonalized media, to personalized media at scale. In practice, what that means is that today, many marketers still try to show the right digital ads to the right people primarily with web cookies, an unreliable approach with... Read More

Marketing, Marketing Cloud, Social, Social Media, Featured

Aug 26, 2015 By Scott McCorkle

Announcing the 2015 Marketing Cloud Surfboard Award Winners

Earlier this Summer, we put out a call for submissions to the first annual Marketing Cloud Surfboard Awards. Today, we’re excited to recognize 12 of our top customers for their digital marketing success and innovations. Why the Surfboard? Salesforce CEO Marc Benioff and the entire Salesforce... Read More

Marketing, Marketing Cloud

Aug 04, 2015 By Scott McCorkle

Salesforce Marketing Cloud Launches Advertising, Engagement and Analytics for Instagram

Marketing and visual storytelling have been synonymous from the days of full page ads in newspapers and magazines, to full color billboards and television. In the digital and mobile world, there has never been a channel at scale to rival TV in its ability to powerfully engage consumers with the... Read More

Marketing, Marketing Cloud, Featured, Social Media, Social

Mar 11, 2015 By Scott McCorkle

Why Email Marketing Is Still in Style — And Thriving

This article was originally published on VentureBeat. Email is the workhorse of digital marketing. While we as marketers like talking about the hot new platform du jour, email marketing has been around since the ’90s, is appropriate for every audience, and delivers the highest return on... Read More

Marketing Cloud

Dec 03, 2014 By Scott McCorkle

Black Friday & Cyber Monday: Salesforce Marketing Cloud Powers Record Number of Interactions

Black Friday and Cyber Monday are now behind us, but the always connected customer makes every moment during the holiday season important for marketers. That said, Salesforce Marketing Cloud had another record day on Cyber Monday, with our customers sending more digital messages in one day than... Read More

Events, Featured, Marketing, Marketing Cloud, Sales, Social

Oct 06, 2014 By Scott McCorkle

The Salesforce Marketing Cloud

The last few weeks have been incredible for the ExactTarget Marketing Cloud, our customers, and partners. I want to personally thank the thousands of you who attended Connections last month to share your stories and learn from our growing community. There has never been a more exciting time to be... Read More

Marketing, Customer Journeys, Customer Story