Mar 26, 2018 By Rob Garf

If You Don’t Know Who Owns Customer Experience in Your Company, You’re Not Alone

New research from Deloitte and Salesforce reveals that the majority of brands say consumer experience—the sum of all the interactions consumers have with a company’s products, services, and brand across touch points—is the singular competitive differentiator today. But despite its strategic priority, consumer experience generally remains overpromised and underdelivered.... Read More

Commerce, Retail Insights, Unified Commerce, Thought Leadership

Jan 17, 2018 By Rob Garf

NRF 2018: Deloitte Chief Innovation Officer – Five Percent Growth is the New Benchmark

At the 2018 NRF Big Show, we spoke with Deloitte Consulting’s Chief Innovation Officer, who says that despite the strong holiday shopping season, retailers should not be taking a victory lap. Find out why.... Read More

Commerce, Retail Insights, Events

Nov 15, 2017 By Rob Garf

Salesforce Predicts: Retail in 2018

Welcome to our third annual Salesforce Predicts series, where our global thought leaders and subject matter experts, who live on the front lines of retail, leverage their expertise and experience to predict what retail and commerce will look like in the coming year.... Read More

Commerce, Retail Insights, Shopping Index, Thought Leadership

Sep 25, 2017 By Rob Garf

Forget the Fruitcake. Here’s What Shoppers Can Expect This Holiday

While retailers have been in the throes of holiday planning for months, most consumers haven’t even begun to think about holiday shopping. But when they do, they’ll have a lot to think about - much more than finding the perfect gift. Where, when and how should they shop to avoid the holiday... Read More

Retail, Holiday Readiness

Jul 14, 2017 By Rob Garf

With Prime Day, Amazon Shapes New American Shopping Holiday – For ALL Retailers

Amazon wasn’t the only beneficiary of Prime Day. According to Salesforce Commerce Cloud’s Shopping Index, digital commerce grew 44% year-over-year on Prime Day for all retailers. To put that in perspective, this is exactly two times the growth that North American retailers experienced in Q2 of this year.... Read More

Commerce, Retail Insights, Holiday Readiness

Jul 05, 2017 By Rob Garf

A Q&A With the Person Who Literally Wrote the Book on Millennials

Jeff Fromm wrote the book (actually two of them) on Millennials, a huge and influential group of consumers. He says that any brand that makes themselves radically easy to use has an opportunity to create extraordinary value.... Read More

Commerce, Shopper Experience

Mar 21, 2017 By Rob Garf

Accenture Head of Retail Outlines 6 Characteristics of Survival

Read this enlightening Q&A with Jill Standish, Senior Managing Director of Retail at Accenture, and a partner with Commerce Cloud on a recent report on organizational transformation.... Read More

Commerce, Retail Insights, Thought Leadership

May 16, 2016 By Rob Garf

What Does “Customer-Centric” Really Mean?

The idea that retailers need to put the customer at the center of their activities – being “customer-centric” in industry parlance – has been around for years. But what does it really mean? And is anybody really doing it well?... Read More

Commerce, Retail Insights, Thought Leadership

Apr 05, 2016 By Rob Garf

What Really Matters to Retail Leaders? The Economist Intelligence Unit Finds Out

Finding growth in an era of unprecedented disruption is, to say the least, challenging. A new survey of C-level retail executives by the Economist Intelligence Unit reveals impediments to growth, as well as where leading retailers are finding opportunities.... Read More

Commerce, Thought Leadership, Retail Insights