Illustration of Astro standing on Amazon boxes

Jul 17, 2019 By Rob Garf

6 Ways Retailers Felt the Prime Day 2019 Effect

Amazon Prime Day has turned into a 48-hour shopping extravaganza — wielding significant retail influence both before and after the actual event. Prime Day has become Prime Week in the same fashion that Cyber Monday has turned into Cyber Week. Case in point: Amazon reported that Prime Day 2019... Read More

Commerce, Research, Retail, Retail Insights

Jul 10, 2019 By Rob Garf

Amazon Prime Day 2019 News and Predictions: What Retailers Can Expect From the Cyber Week of Summer

Move over, summer solstice. Prime Day is officially the longest day of the year, with Amazon’s annual shopping holiday scheduled to last a record 48 hours in 2019. With retailers competing by offering their own deals on the platform across apparel, tech, beauty, home, and beyond, Prime Day is set... Read More

Commerce, Research, Retail, Retail Insights

Jun 25, 2019 By Rob Garf

Retailer's Paradox: 4 Trends Worth Talking About

More than 12,000 Trailblazers gathered in Chicago for the digital marketing, commerce, and customer service event of the year: Connections ‘19. With over 500 keynotes and breakout sessions, it’s easy to feel like you missed out. To ease your FOMO, here are four of the most fascinating retail and... Read More

Commerce, Commerce Cloud, Retail, Retail Insights, Holiday Readiness

May 30, 2019 By Rob Garf

NRFtech: How to Take Digital Transformation From Strategy to Execution

I recently had the opportunity and privilege to attend NRFtech 2019 in San Francisco. It's an annual event comprised of primarily retail technology leaders who convene to network, learn, and be inspired. I've been part of this community for more than 15 years — going back to my days at AMR Research... Read More

Commerce

Apr 11, 2019 By Rob Garf

Why Agility Matters at the Edge of Shopping

The days of merely pulling consumers within the four walls of a brand’s physical and digital properties are over. Retail today is as much about pushing brands to consumers in the places where they spend the most time — on apps, messaging platforms, social media, smart speakers, and... Read More

Commerce

Mar 05, 2019 By Rob Garf

New Data: The Biggest Marketing Trends in Retail and Consumer Goods, According to Nearly 900 Leaders

Shopping has ceased to be defined by the boundaries of brick-and-mortar. Consumers expect brands to meet them wherever they are, offering an experience tailored to their individual needs across the entire shopping journey. Retail and consumer goods marketers are on the front lines of creating those... Read More

Commerce, Commerce Cloud, Industry Report, Marketing

Jan 18, 2019 By Rob Garf

NRF 2019: Retailers Talk Digital Transformation — What’s Your Plan?

It’s an apocalypse no more. This year’s National Retail Federation Big Show in the Big Apple proved that retail is in an evolutionary period. Digital transformation remains on retailers’ minds as the anchor to a ubiquitous shopping experience. Retailers now want to think and act like software... Read More

Commerce, Commerce Cloud, Retail

Nov 27, 2018 By Rob Garf

Holiday Flash Report: Cyber Monday Still Pops, But Deals and Revenue Now Spread Across Cyber Week

On Cyber Monday, average online discounts hit 31% – the highest all year – and those deals came with free shipping 84% of the time, Salesforce data shows. The traditional day of digital deals, when shoppers once took advantage of their employers’ high-speed internet as they returned to work,... Read More

Holiday Readiness, Retail, Retail Insights, Commerce Cloud, Commerce, Marketing Cloud, Service Cloud

Nov 24, 2018 By Rob Garf

Black Friday Holiday Flash Report: Black Friday Still Reigns in Evolving Cyber Week

Black Friday is still mighty, even in a transforming Cyber Week. A new kind of kickoff to holiday shopping is taking shape, with retailers dangling early deals, consumers window shopping on social, and mobile bringing in the majority of orders. But not everything is changing. The day after... Read More

Holiday Readiness, Retail, Commerce, Commerce Cloud, Marketing Cloud, Service Cloud, Retail Insights