Matthew Hutchison

Jan 11, 2016 By Matthew Hutchinson

A Sneak Peek at the Future of Retail at NRF

On January 17-20, over 33,000 retailers will attend the National Retail Federation (NRF) Conference. There will be numerous opportunities to discover how Salesforce customers are redefining retail marketing, sales and service. Let’s take a look at a few must-see highlights! ... Read More

Marketing, Marketing Cloud, Events, Retail

Marketing Ideas for 2016 | New Years Resolutions with Salesforce

Jan 07, 2016 By Matthew Hutchinson

Challenge Your Marketing Team to These Three Goals in 2016

Now’s the time to put your marketing plans in place for 2016 and beyond. Why not gather the team and get the conversation rolling? You undoubtedly have others to add to the mix, but here are three challenges to get you started. ... Read More

Marketing, Marketing Cloud

Email Automation & Targeted Marketing with Salesforce Marketing Cloud

Dec 22, 2015 By Matthew Hutchinson

'Tis the Season to Include a Personal Shopper in Every Email

Does your holiday wish list include better performance from your email campaigns? No worries, I have just what you need—15 surefire ways to overcome generic mass emails by including personalized content and recommendations with every send. In a recent blog, I explained how simple it is to configure... Read More

Marketing, Marketing Cloud

Salesforce Marketing Cloud Guided Tour: Learn More - Salesforce.com

Dec 18, 2015 By Matthew Hutchinson

Why Just Read About Marketing Cloud When You Can Take a Guided Tour?

A trait shared by most marketers is that we’re highly visual—we learn most effectively by experiencing things hands-on. In most cases, the old adage that ‘creative types’ are right-brain dominant is pretty accurate. If this describes you, we have some great news. Now, you can do more than read... Read More

Marketing, Marketing Cloud

Dec 15, 2015 By Matthew Hutchinson

Inside View: How Salesforce HR Uses Marketing Cloud for Employee Recruitment and Onboarding

Read how HR departments can use Marketing Cloud to create awareness for open positions, acquire candidates, engage applicants, then efficiently onboard those selected. ... Read More

Marketing, Marketing Cloud, HR

Dec 10, 2015 By Matthew Hutchinson

Put Yourself to the Test—Have You Mastered the Five Basic Types of Email?

Throughout the lifecycle, there are countless opportunities to engage prospects and customers with email. But before tackling all of the possibilities, there are five fundamental types of email every marketer must master. They are: Welcome Emails, Promotional Emails, Event Registration Emails,... Read More

Marketing, Marketing Cloud

Dec 03, 2015 By Matthew Hutchinson

Inside View: How Salesforce Uses Marketing Cloud to Acquire and Engage Event Attendees

In the Inside View series, we’re unveiling some unique and unexpected ways teams across the Salesforce organization leverage Marketing Cloud. We recently discussed how we use Journey Builder, Email and Mobile to drive adoption of the Salesforce1 App, and then how our Competitive Intelligence team... Read More

Events Marketing, Marketing, Marketing Cloud

Dec 02, 2015 By Matthew Hutchinson

The Keys to Uniting Customer Journeys Across Marketing, Sales and Service

Let’s try an experiment. Write down five words that define the ideal customer journey—and request the same from your colleagues in other departments like sales and customer service. Now consider what the journey is really like from your customers’ perspectives. Or better yet, ask them directly.... Read More

Marketing, Marketing Cloud, Service, Sales

Nov 19, 2015 By Matthew Hutchinson

Small Banks and Credit Unions Receiving Growing Returns from Email Marketing

While the financial services industry has made significant strides with digital banking services, many local and regional banks have yet to deploy effective digital marketing strategies. As a result, they’re missing out on golden opportunities to improve loyalty and extend the value of customer... Read More

Marketing, Marketing Cloud