Aug 27, 2015 By Matthew Hutchinson

Behind the Scenes: How Predictive Intelligence Drives Exceptional Customer Experiences

Every CMO is concerned with how to deliver a premium customer experience with every interaction. They admire marquee brands like Amazon, Uber and Starbucks who are winning because of their attention to the individual. They recognize that the competition for engagement across the customer lifecycle... Read More

Featured, Leadership, Marketing, Marketing Cloud, Customer Service

Aug 26, 2015 By Matthew Hutchinson

What is Predictive Intelligence—and Why Should Every Marketer Care?

Imagine you’re meeting with your CMO, and she mentions that she’s been hearing a lot of buzz about ‘Predictive Intelligence.’ She confesses that she doesn’t fully understand the term, and asks if you would explain what it is and how your brand would benefit from using it. How would you respond? If... Read More

Marketing, Marketing Cloud, Leadership

Aug 19, 2015 By Matthew Hutchinson

Experience the Dawn of the Digital Marketer: Register Now for the Marketing Cloud Product Keynote

This is an incredibly exciting era to be a marketer. At no time has the pace of changes been so great, or the imperative to embrace them so critical. Providing cohesive, 1-to-1 experiences for every customer across the entire marketing, sales and service lifecycle is no longer a vision. It is the... Read More

Dreamforce, Marketing, Marketing Cloud

Aug 13, 2015 By Matthew Hutchinson

Are You Prepared? Gartner Predicts 90% of Companies Will Soon Use Social Customer Care

While few will dispute that social media has transformed how marketers engage customers, only in the last few years have customer support organizations truly embraced social as a service strategy. However, as companies like HP demonstrate, those that make social customer care a core component of... Read More

Cloud, Customer Service, Marketing Cloud

Aug 12, 2015 By Matthew Hutchinson

10 Ways to Change the World’s Perception of Digital Marketing

I’m a marketer. You probably are too. I did some really unscientific research on LinkedIn, and it appears as though there are around a million of us on the planet. That means we represent about .0001 percent of the population. If the conversations I have with non-marketers are barometers, the... Read More

Marketing, Featured