Matthew Hutchison

Nov 18, 2015 By Matthew Hutchinson

No PhD in Data Science? No Worries — It Just Got a Whole Lot Easier

Data science gets a lot of attention these days—and for good reason. The insights it provides enable businesses to better understand customer behavior, then leverage automation to act on the intelligence and dynamically deliver the personalized journeys every customer expects. While the benefits... Read More

Analytics, Marketing, Marketing Cloud

Marketing Cloud & Salesforce: How Salesforce Uses Marketing Cloud Tools

Nov 17, 2015 By Matthew Hutchinson

Inside View: How Salesforce Uses Marketing Cloud to Equip our Sales Team with Competitive Insights

When you think of journey management, you probably envision the path brands use to acquire, onboard, engage and retain customers. But as you’re about to discover, those same strategies can be used to communicate with employees. In the Inside View series, we’re unveiling some unique and unexpected... Read More

Sales, Marketing Cloud, Marketing

Nov 11, 2015 By Matthew Hutchinson

Inside View: How Salesforce Uses Marketing Cloud to Drive Mobile App Adoption

At Salesforce, we don’t just help other companies achieve results with Marketing Cloud, we use it ourselves to drive our very own business. In the Inside View series, we’ll take a look at some unique and unexpected ways teams across our organization leverage Marketing Cloud—like sharing competitive... Read More

Marketing Cloud, Marketing, Mobile

social customer care with marketing cloud at&t's success story

Nov 09, 2015 By Matthew Hutchinson

How AT&T Delivers High-Tech, High-Touch Digital Customer Care at Scale

When reflecting on the innovations of the American Telephone and Telegraph Company, Alexander Graham Bell said it was the result of ‘the cooperation of many minds.’ Although he would hardly recognize the company in its present form, his belief perfectly captures AT&T’s modern-day strategy for... Read More

Marketing Cloud, Marketing

Nov 05, 2015 By Matthew Hutchinson

Attention Marketers: Salesforce World Tour is Coming to New York City

Mark your calendars for November 18, New York, The Salesforce World Tour is heading your way. The free, one-day event will feature everything marketers need to compete (and win!) in today’s digital world. Whether you’re a B2C or B2B marketer, you can’t afford to miss it. We have something for... Read More

Marketing, Marketing Cloud

Nov 04, 2015 By Matthew Hutchinson

How ALEX AND ANI Leverages Social Customer Care to Create Good Karma on Black Friday

For retailers of all shapes and sizes, Black Friday (and the days surrounding it) can make or break a season. 2014 was no exception. According to Comscore, a leader in measuring the digital world, last year’s Thanksgiving Day registered $1.01 billion in spending, a 32 percent gain over 2013. Black... Read More

Marketing Cloud, Marketing

Nov 02, 2015 By Matthew Hutchinson

How Tech Companies Can Take the Mystery Out of Big Data Marketing

For many companies, big data remains a big mystery. While it’s easy to comprehend the value of harnessing traditional and digital data sources for discovery and analysis, the exponential growth of structured and unstructured data can be overwhelming. Consider that 90% of the data in the world has... Read More

Marketing, Marketing Cloud, Analytics

Oct 28, 2015 By Matthew Hutchinson

How to Overcome Fragmented Customer Data in Marketing, Sales and Service

A lot of organizations believe they have a 360-degree view of the customer. What they fail to realize is that marketing holds 80 degrees, customer service has 80 degrees, and sales owns 80 degrees. Then they wonder why it’s hard to provide a cohesive customer experience throughout the lifecycle.... Read More

Marketing, Marketing Cloud

Oct 27, 2015 By Matthew Hutchinson

How to Market Like Goliath When You’re Really David

There have been many studies to determine why customers frequent small and mid-sized businesses (SMBs), and the results are almost always the same. Today’s consumers place high value on the personalized experiences and service they receive from SMBs compared to larger companies. In fact, they... Read More

Marketing, Marketing Cloud