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Laura Fagan
Laura Fagan is a seasoned journalist, broadcaster, writer, and editor, with more than 13 years in the industry. Highlights include five years with "ESPN the Magazine," working for the Detroit Lions as a feature reporter, covering red carpets in New York City, and time as a television weather forecaster and morning show co-anchor. As a San Francisco-based brand journalist for salesforce.com, Laura writes about the many ways social, mobile, and cloud technologies are changing how companies do business and connect to their customers. She continues to be an information hound, as well as a rabid Ohio State and San Francisco Giants fan.
There may be no truer example of a company that must be customer-focused first to succeed than one in the hospitality industry. Take Inspirato, a Denver-based luxury travel club. People join to enjoy access to multi-million dollar vacation homes all over the world.
Personalized service reaches new...
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What if you could automate company processes and see not only increased productivity, but also a three-figure return on investment (ROI)? Although it may sound too good to be true, a new study by Nucleus Research shows it’s entirely possible.
The subject of the study was Talent Plus, an...
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Business hasn’t always favored the idea of collaboration. It wasn’t that long ago that a card file system was a primary sales tool in many companies.
We know now that sharing information on goals and common experiences between owners, managers, and employees can make a big difference when it...
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Salesforce.com chairman and CEO Marc Benioff took his Internet of Customers message to the Big Apple last week. On the first stop of the 2014 Salesforce1 World Tour, Benioff spoke of all the ways companies now have to engage consumers: social media, mobile, and connected devices, also known as the...
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It should go without saying that you’re only as successful your sales team. The people you add to that group can either make or break the customer relationships needed to meet and exceed quotas. With this in mind, we’ve assembled four sales experts to offer solid advice on how you can come...
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Being a manager -- especially a sales manager -- is tough job, but someone’s got to do it. If that someone is you, you’re in the right place. We’ve asked nine top sales experts some of the most difficult management questions we could think of, and they’ve come through with solid answers and...
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We all want to crush sales goals and succeed as salespeople. But did you know there is one persona that stands far above the rest when it comes to winning more sales? Deep research by CEB shows that people with a Challenger™ mentality are ten-times more likely to be high performers in complex...
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A CRM application can change the way you do business. With a CRM (short for “Customer Relationship Management”) there’s no secret formula. It simply manages most of your critical customer information so that you can see it all in one place. Without leaving the app, you can do things like view...
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Take three different companies in three different industries: mobile phone manufacturing, healthcare, and advertising management. What do the apps they build have in common?
They’ve attempted to automate with spreadsheets
They’re all smart processes that help make humans more efficient
Many...
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