Business hasn’t always favored the idea of collaboration. It wasn’t that long ago that a card file system was a primary sales tool in many companies.

We know now that sharing information on goals and common experiences between owners, managers, and employees can make a big difference when it comes to enterprise success. This kind of collaboration is especially vital for small businesses that want to grow.

Here are three reasons why: 

1. They have fewer people to do the work and fewer resources

In a small company, failure to coordinate means pulling in every direction at once and going nowhere. Combine that with the chaos that comes from trying to use business applications that don’t integrate well and business growth stalls. What is needed is a way for teams to make their best ideas, techniques, and product documents available to every member, at any given moment.

2. Customer service is improved by bringing people together

This is true, especially in communities, whether it’s internal teams collaborating or customers helping to solve each other’s problems. These benefits can extend to the sales department as well. Who in your company hears about customer problems first? Customer service, that’s who. Thus, your contact center is a terrific resource for salespeople who want to close more deals by understanding what drives customer needs. And that leads us to the next point…

3. Collaboration boosts downstream sales

Few things make customers more secure than feeling like your whole company has their back. After a service ticket comes in, a call from their sales rep can do a lot to set the customer’s mind at ease and let them know they’re being listened to. It can also turn a service call into a sales opportunity. An aware salesperson is a more successful salesperson.

Learn about tools that can increase collaboration in your business by downloading the free e-book, Evolve! Grow Your Business Through Collaboration.