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Laura Fagan
Laura Fagan is a seasoned journalist, broadcaster, writer, and editor, with more than 13 years in the industry. Highlights include five years with "ESPN the Magazine," working for the Detroit Lions as a feature reporter, covering red carpets in New York City, and time as a television weather forecaster and morning show co-anchor. As a San Francisco-based brand journalist for salesforce.com, Laura writes about the many ways social, mobile, and cloud technologies are changing how companies do business and connect to their customers. She continues to be an information hound, as well as a rabid Ohio State and San Francisco Giants fan.
Business owners of today understand that growth means it’s time to choose a technology solution that is affordable, boosts productivity, and keeps up with customers. One option is a customer relationship management system (CRM).
A CRM solution can help every customer communication feel personal,...
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A major reason your customers love your small business is the high level of products and services you offer. But as you grow and add customers, and processes become more complex, this standard can be hard to maintain.
With the right tech know-how and a customizable customer relationship...
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Better productivity is music to the ears of most, if not all, business leaders. It certainly rings true at Bowers & Wilkins, the largest premium audio enterprise in the world. The company sells its 200 products, from iPod docks to large freestanding speakers, through a network of 300...
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The words “call center” first developed meaning in the 1980s. When consumers had a customer service issue, their only option was to pick up the phone. In response to this, companies implemented call centers, where anywhere from two to 20,000 people sat in a room, answered the phone, and...
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There’s a huge demand for mobile apps today and that includes in the enterprise. Why exactly? Because behind all the smartphones, wearables, and connected devices in the marketplace is an application.
The app is the truly powerful part because it brings the end user closer to the product and...
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It’s no secret that running a small business is often a juggling act. Even with a great support staff, overseeing all the various departments (sales, marketing, finance, human resources, etc.) is a demanding job.
How can you find the time to grow your operation with all this activity going...
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Companies everywhere are feeling a need for speed. In the rapidly changing world of information technology, agility is not only essential when it comes to application development, but it can also have the biggest impact organization wide.
According to a new IDC white paper, sponsored by...
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Some 40% of all CRM software sold worldwide in 2012 was software as a service (SaaS) based. In addition, 50% of all enterprises in North America and Europe were expected to set aside budgets for cloud investments last year. Many businesses find cloud-based systems to be an ideal choice because...
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You are probably aware that a CRM (short for customer relationship management) system helps your business grow by managing most of your critical customer information so you can see it in one place.
Did you also know that when it comes to services (like product tracking and real-time quotes) and...
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![What is a CRM Solution? [Infographic]](http://www.salesforce.com/content/dam/blogs/legacy/2014/05/6a00e54ee3905b883301a3fd075823970.jpg)
