In an era where there’s so much competition, brands are chomping at the bit to get the slightest advantage reaching out to consumers in order to stand out and be noticed. However, if you’re operating with a one-size-fits-all mentality, you’re in for a world of hurt.
Not every generation is made...
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“Always be closing” is one of the iconic lines uttered by Alec Baldwin in “Glengarry Glen Ross,” one of the most iconic sales films of all times. Sales professionals have seen a massive shift in their industry – gone are the door-do-door salesmen and here are the people who need to remain on the...
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Recently, a number of iconic brands have taken a hit resulting in a series of events that tarnished the brand. Fast-food staple Chipotle and entertainment giant Sea World are among the most prominent brands that recently experienced an extensive public backlash. As a result, they’re now in the...
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The customer service industry has been around since the beginning of time and is the cornerstone of every business. It doesn’t matter whether you serve the B2B or the B2C community, you need to pay close attention to your customers’ needs and demands. Failure to do so probably means that your...
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We all think we’re experts when using social media. After all, we use it for not just personal reasons, but professionally as well. Social media is used by every company and should be used by every executive out there if they want to stay relevant, find an audience or communicate with their...
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The customer service industry has been a constant for as long as I can remember – and even longer. As long as there has been bartering, there has been customer service. So it’s perfectly understandable if when we think ‘modern,’ the customer service industry isn’t the first thing we think of....
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Lately it seems we’ve been bombarded from all angles about millennials. Marketers are tripping over themselves to cater to this highly influential crowd and businesses everywhere are looking to hire these digital native crowd for their tech skills and their determination to make a difference – and...
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The end of the year is one of the busiest times for everyone – between Christmas parties, end of year reviews and analyses for 2016, we’re all pretty busy. Marketers are busy shaping up their strategies for the next few quarters and with marketing constantly evolving; here are five strategies you...
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You might have started seeing Christmas decorations or ads already – I know, I rolled my eyes at that too; however, for retailers, this is the busiest and most crucial part of their year. They need to find a way to boost their overall sales quotas and keep their customers informed of every deal...
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