Years ago, a typical business relationship looked something like this: A customer would come into your business, make a purchase, and then leave. She would only return when she needed to buy something else. As a business owner, if you wanted to engage with your customers beyond this, you would...
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When I’m home, I like getting the mail. It’s a way for me to get up from what I’m doing, stretch my legs, and take a break. Like many, I flip through the magazines, mailers addressed to “Dear Occupant,” bills, and checks as I walk back to my desk. Do you know how many of those I recycle? 99% of...
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There’s an old saying in business, “The customer is always right.” We all know that isn’t necessarily true all the time, but one thing is: The customer may not always be right, but they are always engaged.
Social media has given customers all around the world the opportunity to share their...
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When we founded the C-Suite Network, I knew I wanted to regularly pull together fresh ideas from C-Suite leaders. This month I asked top sales leaders from the C-Suite to share their most powerful negotiating tips.
I love these ideas, and I know I will be personally incorporating them into the...
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In the day to day of managing customers, generating leads or
running a business, it’s easy to get comfortable. But just when you’re settling
in or simply continuing to run at that same pace, change steps in. So, I
like to remind the businesses I work with and even me in my own business –...
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