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Devon McGinnis
Devon McGinnis is a senior marketing manager at Salesforce. She obsesses over brand voice, research findings, search trends, and serial commas. Find her on Twitter at @DTPfromATL or LinkedIn.
There’s no shortage of experts predicting how technology will impact our lives by the year 2020. But what does the average consumer expect by 2020?
In a new report, “State of the Connected Customer,” Salesforce Research surveyed over 4,700 consumers globally to understand how their customer...
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New research from the “State of the Connected Customer” report shows that customers' attitudes about data sharing are changing. More consumers are willing to give their data to trusted companies in exchange for personalized experiences. However, many marketers aren't yet equipped to capitalize on...
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Salesforce Research surveyed more than 7,000 consumers and business buyers to understand how the connected world is creating a smarter customer. Out today, the State of the Connected Customer report shares these findings.
With unprecedented access to technology, data, and choices, the connected...
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With unprecedented access to technology, data, and choices, consumers are in control like never before, according to a new report released from Salesforce Research.
Out today, the “State of the Connected Customer” report surveyed more than 7,000 consumers and business buyers to understand how the...
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Ready to make 2016 your breakthrough year? Here are five tips, based on a survey of nearly 4,000 marketing leaders worldwide, that you can use to drive a more effective marketing team starting now.
1. Adopt a customer journey strategy.
From supercharging revenue growth to boosting customer...
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Once a fringe channel, mobile marketing has become a mainstay. But it didn’t happen overnight. Even back in 2014, a Forbes article declared with a smirk that marketers were entering the “third annual year of mobile.”
In 2016, at last, the momentum behind mobile marketing has tipped the scales....
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The 2016 State of Marketing report published recently by Salesforce Research gives an in-depth look at how the industry is changing. See 20 shareworthy stats from the report....
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Once a fringe channel, mobile marketing has become a mainstay. But it didn't happen overnight. Even back in 2014, a Forbes article declared with a smirk that marketers were entering the "third annual year of mobile."In 2016, at last, the momentum behind mobile marketing has tipped the...
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As a lifelong bookworm, I’ve learned there are two types of readers: those who want to know the general plotline of a novel, and those who prefer to dive in and be surprised. If you’re the first type of reader, you won’t want to miss this.
The interactive infographic for “2016 State of Marketing”...
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