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Devon McGinnis
Devon McGinnis is a senior marketing manager at Salesforce. She obsesses over brand voice, research findings, search trends, and serial commas. Find her on Twitter at @DTPfromATL or LinkedIn.
To borrow a line from Salesforce Chief Digital Evangelist Vala Afshar, “IT is emerging in a role we’ve never seen it in before — as the ‘central nervous system’ of modern business.” In fact, 77% of IT leaders view IT as an extension or partner of business units rather than a separate function.
For...
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They say that if you read all of Wikipedia’s English web pages it would take 17 years. If you’re part of a content marketing team, you are competing with infinite content in a world of shrinking attention spans.
But you already know that struggle, because you likely obsess about bounce rate, time...
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Something big happened in the realm of digital content this year: Twitter increased its character limit from 140 to 280. Does this mean online readers’ attention spans have magically doubled? Not likely. There will always be people who only skim headlines, and there will always be those who enjoy...
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The largest software conference in the world is back, and bigger than ever! You and your fellow Trailblazers will experience four days of innovation, giving back, transforming your career, and having a blast. Sounds amazing right?
With 2,700+ sessions to help every role in every industry succeed,...
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“I saw myself as being able to be outstanding — so long as I had the chance.”
This is the Trailblazer mindset that propelled 21-year-old Nicholas Grant into the jetstream of his career in the Salesforce ecosystem.
Ever since he was a young boy in Jamaica, Nicholas was drawn to problem solving. He...
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Data beats opinions. It’s cliché because it’s often true. When trying to persuade “higher ups” on an idea, you’re more likely to sway them if you bring data that supports your point. It shows you’ve done your homework, researched the options, and deserve to have an opinion on the matter.
So if...
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There’s a new sheriff in town for IT teams: the customer. A study by Salesforce Research shows that 81% of tech leaders believe IT is entering a new era driven by customer expectations. And those customer expectations — for personal, immediate, and proactive experiences — are higher than ever. In...
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It’s not an easy time to work in customer service. Consumers and business buyers alike expect service that’s at once personalized, omni-channel, and mobile — but the reality is that many teams still struggle to meet these expectations. If you’ve ever wondered how your customer service organization...
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For customer service teams inundated with high case volumes across numerous channels, delivering personalized, proactive service in every interaction is an added challenge — and one that has teams looking to technology for assistance.
The second annual “State of Service” report, based on research...
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