Get your FREE 30-day trial.Please complete all fields.
Devon McGinnis
Devon McGinnis is a senior marketing manager at Salesforce. She obsesses over brand voice, research findings, search trends, and serial commas. Find her on Twitter at @DTPfromATL or LinkedIn.
The truth is, no customer wants to feel like they’re the target of a sales pitch. Today’s customers expect sales reps to learn, understand, and anticipate their needs — like personal consultants. The “State of the Connected Customer” research found that 79% of business buyers feel it’s very...
Read More
If you’re in sales, you’re probably pressed for time. And if you’re like most salespeople (61%, according to a Quotable study), you probably work even on weekends. So we’ll keep this short.
We took the “State of Sales” research — 60 pages of insights from over 3,000 global sales professionals — and...
Read More
For Presidents’ Day, we flipped back through the history books to find a few pieces of advice that apply as much to life as to sales teams. Here are four of our favorites — along with sales stats from the “State of Sales” report — to motivate your sales team this week.
1. “It is amazing what you...
Read More
It could be argued that customer satisfaction, historically, is the domain of customer service teams. But in 2016, marketers said that customer satisfaction was their number one success metric (this from the latest State of Marketing report). Similarly, the second most pressing item on marketers’...
Read More
Even if Valentine’s Day isn’t your favorite holiday, it can still serve as a reminder to show B2B customers some appreciation. But what exactly do your customers want? Don’t worry — it’s not chocolate and flowers.
In a recent study, Salesforce Research asked more than 2,300 business buyers about...
Read More
Research from the newly published “Second Annual State of Service” report reveals some habits of high-performing service teams. Here are seven highlights to keep in mind to set your service team on the right track this year.
But first, a quick note on the research: Salesforce Research provides...
Read More
At the 2017 Consumer Electronics Show, connected products ranged from the unusual (jeans that help you navigate) to the useful (smart fridges abound). As household and consumer products are increasingly wired for the Internet of Things (IoT), more customer service teams are likewise exploring how...
Read More
Gleaning insights from over 2,600 customer service and business leaders worldwide, the “Second Annual State of Service” report examines how service teams are responding to heightened customer demands. All eyes are turned toward the customer experience. Today, it’s the defining line between...
Read More
Research shows that consumers are hungry for more personalized marketing — and I am a real-life example. As a working mom with two young kids, I have limited time. No surprise there. I don’t have hours to surf the web to buy their clothes. And actually wrangling everyone into the car to visit a...
Read More
