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Chad White
Chad White is the Research Director at Litmus, a web-based email design, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles on email marketing trends and best practices. Chad’s research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, and Advertising Age.
Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if not...
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For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it.
This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get their email programs ready...
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“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox.
The...
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Unlike in the First Age of Email Deliverability when there were no rules or in the Second Age when negative metrics like complaints determined inbox placement, in the Third Age senders’ emails must not only be tolerated by subscribers but occasionally engaged with to avoid being junked or blocked...
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Email marketing can be a powerful driver of event success. To get the latest advice on how to use email to pack an event, Tim Watson, founder of email marketing consultancy Zettasphere, asked me and eight other email marketing experts to share our top tip for promoting a webinar or paid physical...
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For the second year in a row, we took time away from shopping to do what so many shoppers do — abandon shopping carts. In early December, we clicked through the promotional emails of more than 90 major retailers, filled up our carts, and walked away. Less than one-quarter of the retailers followed...
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After your sender name, your subject line has the biggest impact on whether your email is opened or not. Its critical importance is why it’s the most tested email element and why it’s vital to stay on top of the latest subject line trends.
Driven by mobile and social’s influence on email...
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Looking just at open and click rates gives you only a tiny piece of the email marketing picture, says Tim Watson, founder of email marketing consultancy Zettasphere. I couldn’t agree more.
To help marketers better understand which email metrics to focus on, Tim asked me and eight other email...
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Before the holiday season is a distant memory, let’s review what happened in email inboxes in January and how it aligned with the predictions in our 2014 Email Marketing Holiday Calendar. Let’s also look back at the entire holiday season.
January Review
During January, we predicted that major...
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