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Chad White
Chad White is the Research Director at Litmus, a web-based email design, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles on email marketing trends and best practices. Chad’s research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, and Advertising Age.
After years of believing that having a robust A/B testing program was the hallmark of a great email marketing program, I now have a new litmus test:
Does the majority of your email marketing revenue and engagement come from triggered emails?
Anecdotally, marketers generally hit this mile-marker...
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In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place.
You may not have a fantastic deal to tout. You might be using creative language to differentiate your non-promotional messages from...
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The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015, I was immediately struck by how relevant some of them are to email marketers.
Here are four social media predictions that I thought were especially...
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The holiday season is all but wound down at this point. Congrats on what we hope was a successful season for your email program. Let’s review what happened in December and how it aligned with the predictions in our 2014 Email Marketing Holiday Calendar, and also look at what to expect in terms of...
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As we kick off the New Year, let's focus on what's easy instead of what's new. Here are my picks for low-effort/high-return initiatives for email marketers in 2015:
Optimize your snippet text.You would never leave your subject line to chance, or be careless with your sender name. However, most...
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We've been examining email marketing trends on major shopping occasions throughout the holiday season. So far we've looked at Black Friday, Cyber Monday, and Green Monday. Next up: Free Shipping Day.
A Shopping Occasion in DeclineThis year 73% of the more than 100 major retailers that we track...
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As we look to transition into the New Year, it’s time to reevaluate our programs and our priorities. With that in mind, I recently spoke with Natasha Smith of DM News about what’s in and what’s out in email marketing for 2015. Here is some of what we spoke about, plus some of our conversation that...
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Green Monday, which is typically the second Monday in December, is feeling more and more like Cyber Monday in its early days — which means it’s an emerging opportunity for retail marketers.
Just like “Cyber Monday” was coined by the National Retail Federation in the 2005 to describe — and rally...
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The digital media landscape doesn’t fit nicely into the traditional paid-owned-earned (POE) media model. Email marketing, SMS marketing, and mobile apps have been awkwardly shoehorned into the owned media category.
We need new language and a new framework to accurately describe most digital media...
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