Andy Simmons

Andy Simmons is a Senior Product Marketing Manager at Salesforce. As an experienced product marketer in the technology and B2B space, he’s passionate about storytelling, presenting and distilling exciting, yet complex concepts/products — like artificial intelligence and analytics — into meaningful solutions and benefits that help address the needs of businesses and marketers across all fields and industries. Connect with him on Twitter @AndySimmons4189 or LinkedIn.

Nov 08, 2016 By Andy Simmons

How is AI Transforming Customer Journeys and Marketing?

Let's face it: Artificial intelligence is an intimidating topic for most of us. Perhaps that's due to Hollywood depictions or doomsday prognosticators, but I suspect it's mostly attributable to a lack of understanding. It all seems so, well...futuristic. But what if I told you AI is... Read More

Marketing, Customer Journeys, Marketing Automation

Jun 27, 2016 By Andy Simmons

Put Yourself to the Test-Where Do You Fall on the Marketing Personalization Spectrum?

I'll wager that if you ask 100 marketers to define 'personalization' you'll receive any 100 different opinions. Perhaps that's one of the reasons so many brands struggle to deliver the 1-to-1 experiences the majority of today's consumers expect.Consider that according to... Read More

Marketing, Digital Marketing, Marketing Personalization