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State of the
Connected Customer

Discover the trends shaping the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Dec 18, 2019 By Salesforce

12 Trails of Christmas: Prepare for the future of work

Future of Work: future-proof your career with these 12 self-learning Trails by Salesforce Trailhead and be equipped with the skills of the future.... Read More

Practical Tips, Leadership, Learning, Innovation, Thought Leadership

Nov 13, 2019 By Silvana Tagand

7 leading entrepreneurs share their business-building advice

Seven of Australia’s leading female entrepreneurs shared their advice and expertise at our Small Business Brilliance Masterclasses, held in partnership with marie claire. Here are the highlights.... Read More

Thought Leadership, Success Stories, SMB Spotlight, Small Business, Leadership, Equality, Events

Oct 22, 2019 By Vala Afshar

Customer engagement in a post-digital world

A decade since mobile, social, cloud and analytics, we’re in a post-digital world. Customer engagement drives the new transformation and businesses must embrace the next wave of emerging technologies. Vala Afshar shares his insights.... Read More

Marketing, Digital Marketing, Digital Transformation, Thought Leadership

Oct 15, 2019 By Diana Terry

How Equality Drives Innovation

Innovation builds equality builds innovation. See how you can transform your business for the better. ... Read More

Customer Experience, Customer Success, Equality, Innovation, Thought Leadership

Oct 14, 2019 By Salesforce

Closing The Tech Skills Gap With Innovation And Collaboration

There’s a technology talent shortage on the horizon in Australia – 79,000 Salesforce roles will be created in the five years to 2022, but we see only 5000 new technology graduates each year. ... Read More

Partners, Trailblazer Story, Marketing, Thought Leadership, IT

Oct 08, 2019 By Ingrid Webber

How I lead: Ingrid Webber, CXC

Ingrid Webber shares how goal-setting, preparing for failure and harnessing employee passions supported CXC’s recent business transformation.... Read More

CEO, Leadership, Leadership Insights, Trailblazer Story, Thought Leadership, Small Business

Oct 03, 2019 By Salesforce

How I Lead: Jessica Macpherson, St Kilda Mums

St Kilda Mums CEO Jessica Macpherson shares her journey from wine rep to trailblazing charity founder reaching mums and bubs in crisis.... Read More

Thought Leadership, Trailblazer Story, Startups, Small Business, Not for Profit, Leadership

Sep 26, 2019 By Salesforce

Dan Bognar: From Alfalfa Sprouts to Top of the Tech Tree

Alfalfa farmer, entrepreneur, ‘tech whizkid’. Accounting, solution engineering, academia. Name a job, Salesforce EVP Dan Bognar’s probably done it. Here, he shares his career story.... Read More

Careers, IT, Innovation, Thought Leadership

Sep 17, 2019 By Sassoon Grigorian

Why Australia Needs An Ethical AI Framework

There are important principles for AI systems: fair treatment for all, empowerment and engagement, reliability and safety in performance, security and privacy. But they will not implement themselves. A national AI ethics framework is a critical milestone for Australia’s economy and society. ... Read More

Artificial Intelligence, Einstein, Innovation, IT, Public Sector, Thought Leadership

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