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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Nov 01, 2021 By Brian Solis

Purpose Over Promotion – Why Empathetic Marketing Will Dominate the Customer Experience

Digital evangelist Brian Solis explores the challenges brands and marketers face in the post-pandemic environment and how to connect empathetically with Generation Novel whose demands include new levels of authenticity, trust and digitisation.... Read More

Digital Transformation, Customer Experience, Marketing, Thought Leadership

May 13, 2021 By Tiffani Bova

3 Sales Predictions for 2022

Is the sales funnel still relevant? How should sales leaders measure success? Tiffani Bova explains three trends that are reshaping sales.... Read More

Sales, Thought Leadership, Strategy

Apr 30, 2021 By Salesforce

How Government And IT Trailblazers Are Forging A Better Future

Government, IT & Admin Trailblazers helped end Salesforce Live: A&NZ with a bang, and you can catch all the highlights here.... Read More

Public Sector, IT, Thought Leadership, Customer Experience, Customer Success, Digital Transformation

May 18, 2020 By Pip Marlow

Naomi Simson: Preparing for the New Normal

Pip Marlow recently caught up with RedBalloon founder Naomi Simson to speak about leading a 20-year-old experience business through crisis and preparing for the future of work and travel.... Read More

CEO, Future of Work, Leading Through Change, Thought Leadership

Mar 08, 2020 By Pip Marlow

International Women’s Day: Fighting Unconscious Gender Bias With the Power of ‘and’

This International Women’s Day, we’re shining a spotlight on some of the incredible women in the Salesforce community, and on one word that can break unconscious bias.... Read More

Equality, Trailblazer Story, Thought Leadership, Leadership Insights, Leadership, Business as a Platform for Change

Feb 12, 2020 By Barry Dietrich

Equality is what matters – so Salesforce is marching with Sydney Gay and Lesbian Mardi Gras 2020

We’re delighted to announce that Salesforce will again be flying the flag for equality as a Major Partner at Sydney Gay and Lesbian Mardi Gras 2020. Join us – be visible, vocal and proud on the journey to #EqualityForAll.... Read More

Community, Business as a Platform for Change, Equality, Events, Partner, Thought Leadership, Leadership

Feb 04, 2020 By Ian McAdam

Introducing the 50 Pro Sales Tips for 2020 eBook

50 pro sales tips from the best in the business. Salesforce launches a new ebook to help sales teams master the art of sales in 2020. Ian McAdam, Senior Vice President ANZ, Salesforce, shares his favourite insights from the ebook.... Read More

Sales, Sales Strategies, Salesforce CMS, Thought Leadership, Leadership Insights, Innovation, Customer Success, Best Practices

Jan 31, 2020 By Salesforce

MuleSoft and Salesforce Q&A: The Role of People in Technology and Data Integration

Successfully innovating with emerging technologies requires bringing people along on the journey – as both consumers and workers. MuleSoft CTO Uri Sarid and Salesforce EVP APAC, Enterprise and Commercial Dan Bognar discuss the human challenge of data integration and tech implementation.... Read More

Analytics, CIO, Data Management, IT, Thought Leadership

Jan 31, 2020 By Salesforce

MuleSoft and Salesforce Q&A: Integration and Data

The use of emerging technologies to drive innovation hinges on the ability to unlock back-end data and capabilities. We spoke with MuleSoft CTO Uri Sarid and Salesforce Executive Vice President Dan Bognar to find out about the challenges and potential solutions.... Read More

Data Management, Innovation, IT, Leadership Insights, Thought Leadership

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