NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Nov 25, 2020 By Salesforce

How REA Group Built Its New Sales Strategy Around Data

The latest State of Sales report reveals 85% of sales professionals agree sales ops is becoming increasingly strategic. You need only look at the REA Group’s success story to see why.... Read More

Sales, Sales Strategies, Research, Digital Transformation, Analytics

Nov 24, 2020 By Robert Lopez

How Norths Collective Uses Cutting-Edge Personalised Marketing

Consolidating your data so that you can identify customers and talk to them in a personalised way grows their brand love. Robert Lopez, Brand and Digital Innovation Manager at Norths Collective, reveals how his company did this to find and target a key part of its customer base – mothers.... Read More

Marketing, Marketing Personalization, Personalization, Best Practices

Nov 23, 2020 By Natasha Burns

How Building Trust and Focusing on Value Helped Go1’s Sales Teams Thrive Through Change

In-person selling is no longer a tried-and-true method. Online learning platform Go1 shares how it helped its sales teams thrive under constantly changing conditions and rise to meet new customer expectations.... Read More

Sales, Sales Strategies, Customer Experience, Trailblazer Story

Nov 20, 2020 By Salesforce

How OFX Uses Personalised Marketing to Build Trust in Volatile Times

Communicating with clients so that you are addressing their needs enhances brand trust and ultimately leads to more business. Bridie Smith, Global Head of Customer Relationship Marketing at OFX, explains how her company has kept marketing personal during COVID volatility.... Read More

Marketing, Marketing Personalization, Digital Transformation, Personalization, Best Practices

Nov 19, 2020 By Salesforce

Infographic: Why Sales Ops Is Becoming More Strategic

With 85% of Australia and New Zealand professionals agreeing that sales ops is becoming increasingly strategic, we look at what has changed in the past year that has seen them become the new sales hero.... Read More

Sales, Sales Cloud, Research, Digital Transformation, Infographics, Sales Strategies

Nov 16, 2020 By Salesforce

Mind, Body and Soul: Prioritising Your Mental Wellbeing

Our wellbeing is our most important asset. Which is why we sat down with Dr Justine Gatt to learn how to prioritise our mental health and build mental resilience.... Read More

Business as a Platform for Change, Salesforce Culture

Nov 13, 2020 By Pip Marlow

Why We’re Working on Our First Reconciliation Action Plan

Driving positive change in our communities is important to us. We are developing a Reconciliation Action Plan (RAP) to ensure that our contributions to equality are considered, impactful and measurable, and we are accountable and transparent in our actions.... Read More

Community, Equality, Salesforce Culture, Salesforce Ohana

Nov 11, 2020 By Vala Afshar

New Research: 15,600 Customers Want Trust, Empathy and Reimagined Digital Experiences

We asked more than 15,000 consumers and business buyers about the customer experience they expect now. Here, Vala Afshar shares highlights from the research and how businesses can deliver by reimagining customer engagement.... Read More

Customer Engagement, Customer Experience, Digital Transformation, Research

Nov 05, 2020 By Rudi Khoury

How Empowerment and Ownership Enabled Fisher & Paykel to Redefine Its Approach to Sales

When industry disruption hits, should sales leaders wait and see what happens, or lean into change? Fisher & Paykel Executive VP – Customer Experience Rudi Khoury shares how leaders can create a culture that supports growth in even the most uncertain times.... Read More

Trailblazer Story, Sales, Research, Ecommerce, Customer Experience, Customer Story, Marketing

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.