NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Aug 07, 2020 By Stephanie McCredie

Account-Based Marketing: Automation, Roles and More

Nine out of 10 B2B marketers have an account-based marketing program, and 65% of those in Australia and New Zealand are less than five years old. Here, we’re sharing insights into ABM budgets, cross-functional collaboration, and the roles and team structure that make ABM work.... Read More

Research, Account-Based Marketing, Collaboration, Marketing, Marketing Automation, Infographics

Feb 11, 2020 By Chris Jordan

MarTech is great, but being customer focused is better

MarTech – it’s great until it’s overwhelming. Head of Data and Audiences Chris Jordan shares how marketers can simplify their use of technology and data to deliver great customer experiences. ... Read More

Innovation, Marketing Automation, Marketing, Customer Success, Artificial Intelligence

Oct 02, 2019 By Salesforce

4 Ways to Add Muscle to Your Marketing Automation

Senior Director Marketing Cloud APAC Ray Moukaddem has seen many companies approach marketing automation platforms with the same ambition – to increase customer engagement and ROI. Here, he shares his top marketing automation tips for marketers to improve the effectiveness of their campaigns.... Read More

Marketing, Marketing Automation, Einstein

Aug 08, 2019 By Salesforce

How Making Every Interaction Count Increased Revenue By 25% For Criterion Conferences

MD at Criterion Conferences, Andrew Savage, shares his story of technological and organisational transformation.... Read More

Customer Experience, Customer Journey, Marketing Automation, Marketing, Small Business

Apr 08, 2019 By Chris Jordan

The New 3Ps Of Marketing: People, Personalisation And Privacy

The Salesforce State of Marketing report dives deep into how to make your marketing go above and beyond, by centering customer experience to keep up with the ways data sharing is constantly changing. Here are the new three Ps to achieving marketing success in 2019. ... Read More

Marketing, Marketing Personalization, Data Management, Marketing Automation

Apr 03, 2019 By Salesforce

Trends, Priorities And Challenges In APAC Marketing

The 5th annual Salesforce State of Marketing report tracks marketing trends, priorities and challenges. Here’s how ANZ, India and Singapore marketers stack up. ... Read More

Marketing, Artificial Intelligence, Marketing Automation

Dec 19, 2018 By Salesforce

Salesforce State of Marketing report: Trends and insights from 4100 global marketers

The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies... Read More

Artificial Intelligence, Marketing, Marketing Automation, Marketing Cloud, Customer Experience

Nov 28, 2018 By Salesforce

Why Personalised Marketing Is The Future Of Consumer Engagement – And How To Get There

The only way marketers can engage the customers of today is to create intelligent, personalised marketing journeys. Technology is making this possible.... Read More

Commerce, Marketing, Marketing Automation, Personalization, Customer Success

Apr 11, 2018 By Salesforce

3 winning B2B marketing strategies

Marketing teams that prepare ahead of key dates are more likely to get buyers’ attention at the right time. Here are three simple ways to improve performance.... Read More

B2B Marketing, Marketing Automation, Sales

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.