Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Jan 08, 2020 By Salesforce

3 Ways AI Can Bring Companies And Customers Together

In AI, big data meets its match – it can help marketers resolve identities, master predictive progressive profiling, and uncover new personas within audiences.... Read More

Artificial Intelligence, Customer Experience, Customer Journey, Marketing, Einstein, IT

Jan 06, 2020 By Salesforce

3 ways to supercharge advertising success with AI

Resolve customer identity, personalise at scale and know where the ROI is – here are three ways to use AI to supercharge advertising.... Read More

Advertising, Artificial Intelligence, Digital Marketing, Data Management, Marketing

Dec 19, 2019 By Salesforce

Leverage automation technologies for 2020

Future of Work: In 2020 automation software will continue to shape customer and employee experiences, starting with service delivery. ... Read More

Innovation, IT, Fourth Industrial Revolution, Digital Transformation

Dec 18, 2019 By Salesforce

12 Trails of Christmas: Prepare for the future of work

Future of Work: future-proof your career with these 12 self-learning Trails by Salesforce Trailhead and be equipped with the skills of the future.... Read More

Practical Tips, Leadership, Learning, Innovation, Thought Leadership

Dec 12, 2019 By Salesforce

How to Run Resilient Salesforce Services: Strength Is in the Process

Giles Bill on the post-release service management process: operational support (or Request to fulfil) and continuous improvement (or Detect to correct).... Read More

Customer Experience, Customer Success, IT, Artificial Intelligence, Service, Digital Transformation

Dec 11, 2019 By Salesforce

The Long Walk Home: A partnership to support our local community

Each of NSW’s 36,000 homeless people walk an average of 28km per week seeking a safe spot to sleep – one of the clearest signs of inequality in our society.... Read More

Careers, Business as a Platform for Change, corporate culture, Customer Success, Equality, Leadership, Not for Profit