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Responsible AI in Marketing: Embedding Ethics by Design

Mar 24, 2021 By Kathy Baxter

Responsible AI in Marketing: Embedding Ethics by Design

Openness about how you develop AI models and giving customers control over their data are two ways to embed ethics in marketing automation.... Read More

Artificial Intelligence, Marketing, Einstein, B2B Marketing, Marketing Automation

Helping Women Rise: a Fireside Chat with Kim Underhill, Daughters Of Tomorrow

Mar 23, 2021 By Wendy Walker

Helping Women Rise: a Fireside Chat with Kim Underhill, Daughters Of Tomorrow

Kim Underhill, President and Board Member of Daughters Of Tomorrow, on what inspires her to empower women from the low-income community.... Read More

Business as a Platform for Change, Equality

Why Hyper-Personalisation Is the Future of Customer Experience

Mar 22, 2021 By Jess O'Reilly

Why Hyper-Personalisation Is the Future of Customer Experience

Customer experience in the future will be hyper-personalised. Learn how companies like Zenyum are delivering 1-to-1 experiences at scale.... Read More

Customer Experience, Personalization, Trailblazer Story

Stop Guessing, Start Listening, and What Digital Marketers Can Do To Ask Better Questions

Mar 19, 2021 By Cecily Ng

Stop Guessing, Start Listening, and What Digital Marketers Can Do To Ask Better Questions

Avis Easteal, Regional Head of Consumer, APAC, at Luxasia, discusses using data to understand how customers buy and other digital marketing tips.... Read More

Customer Engagement, Digital Transformation

Introducing the ASEAN 50 Pro Sales Tips for 2021 E-book

Mar 18, 2021 By Sujith Abraham

Introducing the ASEAN 50 Pro Sales Tips for 2021 E-book

Get pro sales tips and advice from Salesforce experts and regional business leaders in Southeast Asia.... Read More

Sales, Trailblazer Story

Salesforce Creates Jobs and Nurtures Tech Talent in Singapore. Here's How.

Mar 17, 2021 By Kim Fong Ng

Salesforce Creates Jobs and Nurtures Tech Talent in Singapore. Here's How.

Learn more about how Trailhead Academy connects mid-career professionals in Singapore with new Salesforce career opportunities.... Read More

Why Every Business Should Embrace a Philosophy of Transformation

Mar 12, 2021 By Cecily Ng

Why Every Business Should Embrace a Philosophy of Transformation

Justin Peyton from Wunderman Thompson shares how businesses can thrive in an environment of constant change.... Read More

How Digital Unlocks New Growth Opportunities for Telcos

Mar 10, 2021 By Cheng Kian Khor

How Digital Unlocks New Growth Opportunities for Telcos

From customer-centric mobile apps to digital storefronts, telcos are redefining their approach to ecommerce in 2021 and beyond.... Read More

Commerce Cloud, Ecommerce, Digital Transformation, Communications

5 Ways Tech Businesses Can Drive Gender Equality

Mar 07, 2021 By Wendy Walker

5 Ways Tech Businesses Can Drive Gender Equality

Here are five tangible ways tech business leaders and employees can drive gender equality in the workplace.... Read More

Salesforce Culture, Equality

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