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Feature

6 New Marketing Cloud Features To Help You Power Personalisation

Jul 26, 2022 By Sara Fefferman

6 New Marketing Cloud Features To Help You Power Personalisation

The latest Marketing Cloud release will optimise how you use data to personalise content for your customers. ... Read More

Marketing, Marketing Cloud, Data Management

How To Deliver a Successful Product Launch

Jul 14, 2022 By Sanjna Parulekar

How To Deliver a Successful Product Launch

How do you deliver great product launches? Here are some great tips to help you plan for your next product launch.... Read More

Future of Work, Marketing

How To Deliver The Right Message to the Right Audience With Email Marketing

Jul 05, 2022 By Salesforce

How To Deliver The Right Message to the Right Audience With Email Marketing

How email marketing can improve brand engagement with audiences.... Read More

Marketing, Customer Experience, Email Marketing

How to Increase your ROI with Marketing Analytics

Jun 16, 2022 By Salesforce

How To Increase Your ROI With Marketing Analytics

How marketing analytics can boost your marketing return on investments.... Read More

Marketing, Data Management

Measure What Matters Most — Which Marketing Metrics Should You Focus On?

Jun 15, 2022 By Chris Jordan

Measure What Matters Most — Which Marketing Metrics Should You Focus On?

With the proliferation of data sources, how do marketers know where to focus? Chris Jordan suggests measuring what you want to improve.... Read More

Future of Work, Marketing, Digital Transformation, Thought Leadership

The Rise of CDP and Its Role in the Marketing Technology Stack

May 17, 2022 By Robert Colborne

The Rise of CDP and Its Role in the Marketing Technology Stack

According to the latest State of Marketing report, marketers are embracing CDP. Learn what CDP is, and how it is changing marketing.... Read More

Marketing, Digital Transformation, Research, Thought Leadership

98% of Marketers Measure Success Differently Now Because of Data Privacy Changes

May 09, 2022 By Salesforce

98% of Marketers Measure Success Differently Now Because of Data Privacy Changes

Salesforce has published brand new insights on the future of digital marketing in the new Marketing Intelligence Report.... Read More

Marketing, Digital Marketing, Research, Thought Leadership

Top 10 KPIs for Email Marketers

May 05, 2022 By Dillon Baker

Top 10 KPIs for Email Marketers

Email marketing continues to change, but the core principles have remained the same. Learn more about what email marketers should focus on. ... Read More

Marketing, Email Marketing, Digital Marketing

Customer Data Platform (CDP) Explained in 60 Seconds

Mar 29, 2022 By Salesforce

Customer Data Platform (CDP) Explained in 60 Seconds

Two Salesforce product marketing experts explain the many advantages of the customer data platform (CDP) in sixty seconds.... Read More

Marketing, Marketing Cloud, Data Management

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