Aug 26, 2021 By Salesforce

How Small and Fast-Growing Businesses Can Use Technology To Scale and Grow

in Small Business, Trailblazer Story, Customer Engagement, Digital Transformation

Customer expectations have changed a lot since 2020. Finding the right technology to engage customers and grow relationships over the long term is now a top priority for small and fast-growing businesses.

According to our fourth Small & Medium (SMB) Business Trends Report, more than three-quarters of SMB leaders said last year’s crises should be a catalyst for business improvement.

SMB leaders cite these three factors when it comes to the technology contributing to business success:

It drives my customer interactions (51%)
It influences my organisation’s ability to stay in business (46%)
It drives the growth of my customer base (42%)

SMB leaders are learning that technology can make a critical difference in the success and growth of their business.

To learn more about this critical connection, we spoke to a few fast-growing SMBs at Salesforce Live: Asia. Read the infographic below to learn what they said worked for them.