We recently gathered a group of London’s leading B2B marketers at Salesforce Tower to find out how the latest marketing challenges are being addressed...
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I recently attended the annual Technology For Marketing conference - a two day digital marketing / martech event in London. Here's what I learned...
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AI is no longer just a novelty; it’s generating insights that guide decision-making and most importantly of all, helping businesses get closer to their customers...
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Learn from industry leaders, Salesforce and Bluewolf, about how to set a marketing automation strategy that engages the customer throughout the funnel...
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We spoke to UCAS's Director of Customer Experience, Marketing and Media about how it’s shaking up support to help more school-leavers achieve their ambitions...
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UK retailers face an uphill struggle to convert surging traffic into sales. So what to do? The Salesforce Shopping Index can help point to some answers...
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What does artificial intelligence in marketing mean for the marketer? Find out how it can help deliver better personalisation and more effective teams...
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Adding more data to their marketing practices has helped brands create better customer experiences. But for Secret Escapes, sometimes less is more... ...
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