Personalisation this isn’t something marketing can achieve by itself: it needs to collaborate with the IT team and CIO. Here are two points to consider...
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I had a fascinating interview on the 'Art & Science of Marketing' with Mark Phelps, Head of Marketing Technology at GoCompare. Read on for great insights...
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We invited marketers from four businesses that are getting B2B marketing automation right to share their experiences. This is what we learned...
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Salesforce Advertising Studio and Google Customer Match are a marriage made in advertising heaven - delivering more clicks, more conversions and higher ROI across search campaigns...
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This is Part 2 of our B2B marketing series. Start with our first post, What makes B2B marketing different to B2C? to take a look at what sets B2B marketing apart...
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I have always been fascinated by the interaction of technology, data and people. The people element especially. How can all three multiply creativity, long term business results and personal success?...
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We talked to Neil Procter, who oversees CRM for Centrica's Connected Home business unit, about why smart products need to be backed up by smart services...
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Salesforce's Fourth State of Marketing Report reveals how UK marketers are embracing the AI revolution and are realigning their organisations to adapt to the new customer journey...
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Business to Business (B2B) is marketing products and services to businesses, not individual customers (B2C).Take a look at what sets B2B marketing apart...
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![UK Marketers are Embracing the AI Revolution [New Report]](http://www.salesforce.com/content/dam/blogs/uk/2017/state-of-marketing-uk-600.jpg)
