How can Marketing maximise its value to the brand and to its customers? By using a single platform to create a connected, personalised, 1-1 journey for each customer...
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Funding Options' Founder and CEO shares how they've managed a five-fold increase in customers without adding headcount though CRM and smarter marketing...
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Marketers want to connect with customers across every single touch point. In this post we dig into how a seamless marketing experience is achieved...
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We talked to Jon Fowler CEO at Vevox, about how they are exploiting data for smarter marketing campaigns, product development, and sales engagements...
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We’ve talked to over 1,000 UK Sales, Marketing and Service professionals over the last twelve months. Here’s the state of play, today (with snazzy animated GIFs)...
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In the second part of the 'Battle for the Inbox' series we are sharing best practices for nailing your email segmentation strategy and targeting tactics...
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“Reach for the stars” is the disruptor’s mantra. Here are five growth principles that drive the success of some of Marketing Week's 100 Disruptive Brands...
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The majority of UK customers now agree they’re willing to share personal data in exchange for personalised offers or discounts. Marketers need to be ready...
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