Feature

Jun 18, 2020 By Salesforce India

Rising Above Disruption: How Businesses Are Adapting to the COVID-19 Crisis

Over the last few months, business practices around the world have changed. Face-to-face meetings have given way to video calls. Homes have become the new offices. And technology is not just a utility anymore, but a lifeline. To talk through some of the trends and new opportunities, ETCIO and... Read More

Leading Through Change

Jun 16, 2020 By Salesforce India

L&T Realty Invests in Upskilling Employees During the Global Pandemic

While COVID-19 may have hit India’s property sector hard, it hasn’t stopped L&T Realty from investing in its employees. The real estate development arm of engineering and construction major, Larsen & Toubro used the lockdown to empower its teams to enhance their CRM knowledge and skills... Read More

Leading Through Change

Jun 16, 2020 By Salesforce India

Infographic: 6 Smart Tips to Grow Your Small Business Using Social Media

With more than 294 million users (and counting), social media platforms in India are a huge marketplace for small businesses. As a small business owner, you can use social media effectively to grow your business. Check out some of our tips to do just that. Social media for small businesses can... Read More

Customer Engagement, Small Business, SMB Spotlight

Jun 15, 2020 By Salesforce India

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Marketers have always been at the forefront of change. A few months ago, their focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer... Read More

Customer Engagement, Leading Through Change, Marketing, Industry Report, Research

Jun 11, 2020 By Kiran Kumar Kesavarapu

Re-energising the Indian Economy Through Digital Lending

As the country sees an easing of the lockdown, it will be ‘business as usual’ for some of us. But some sections of the economy – including small and medium-sized businesses (SMBs) and people in the middle to low-income strata – will need a booster shot to bounce back. Immediate fund infusion or... Read More

Digital Transformation

Jun 09, 2020 By Salesforce India

Fireside Chat With Arundhati Bhattacharya, Chairperson and CEO, Salesforce India

Meet the new Chairperson and CEO of Salesforce India Arundhati Bhattacharya. Tasked with further leading our growth and expansion throughout the country, Arundhati will be instrumental in setting the vision and aligning our teams to drive impactful decisions for our customers. Arundhati is an... Read More

Leadership Insights

Jun 09, 2020 By Bala Nadar

3 Smart Tips for Startups and SMBs to Rise Above the Crisis and Grow

For over a decade now, I have worked closely with small and medium-sized businesses (SMBs) and startups, and understand their challenges very well. India’s SMBs are the backbone of the economy, accounting for around 45% of industrial output and 40% of the total exports. To help SMBs navigate the... Read More

Small Business, Trailblazer Story

Jun 03, 2020 By Salesforce India

The Time for Business to Be a Platform for Change Is NOW

Will we look back at COVID-19 as a defining moment in corporate history? Very likely, yes. Instead of pursuing financial goalposts, corporates across the world are using their core competencies to help communities, and partner with governments to fight the pandemic. In India as well, businesses... Read More

Business as a Platform for Change

Jun 03, 2020 By Salesforce India

Edelweiss Continues to Delight Customers During the COVID-19 Lockdown

Edelweiss Global Wealth Management has made significant strides on its quest to be the world’s most customer-centric wealth management company. Since adopting Salesforce, the company’s customer satisfaction rates have jumped from 78% to 92%. Teams are better able to monitor customer sentiment,... Read More

Customer Success