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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

January 15, 2020 By Salesforce Canada

Should Social Media Be A Part Of Your Sales Strategy?

When a sales rep is on the phone, making a series of cold calls, it’s easy for managers to conclude they’re being productive. Same goes for spotting them creating a pitch deck for a prospect, or writing a follow-up email after a recent customer meeting. Watching them scrolling through or “liking”... Read More

Marketing, Social Media Marketing, Social Media, Sales

January 10, 2020 By Salesforce Canada

Make Your Website A Marketing Asset

You see it all the time — on digital ads, on billboards or even on business cards: “Visit us online at XYZCorp.com." It looks like a complete sentence, but it’s not. On some level, customers need to see the website URL in that sentence followed by the word “because,” along with a reason to... Read More

Website, Marketing

January 9, 2020 By Salesforce Canada

Use Your CRM Platform To Make This The Best Q4 Ever

The holiday shopping season may be over, but the opportunity for retailers to capitalize on it is not. For many years, the weeks leading up to holidays like Christmas and New Year’s Eve were considered the make-or-break period for selling everything from clothes to major appliances. That’s why the... Read More

Retail, Sales

January 8, 2020 By Salesforce Canada

More than Diversity: How to Work Toward Equality in Your Company

We are better people, companies, and communities when we commit to equal pay, equal opportunity, equal education, and equal rights. Marc Benioff, Chairman and CEO of Salesforce In order for a business to best serve its community, its workforce should reflect that community. That means more than... Read More

Thought Leadership

January 7, 2020 By Salesforce Canada

Your Marketing Timeline For the NRF

Much like a sudden deluge of shoppers into a retail store or an unexpected spike in orders via an e-commerce site, there’s never enough time to prep for something like NRF 2020. Best known as “Retail’s Big Show” and produced by the National Retail Federation, NRF 2020 will attract nearly 40,000... Read More

Events

January 3, 2020 By Salesforce Canada

Create Better Content Marketing In 7 Steps

Although some content marketers can be as productive as a team of factory workers, it’s important to remember that you’re not creating widgets. The assets content marketing teams produce — whether it’s white papers and eBooks, blog posts or videos — always need to ladder back to a business... Read More

Content Marketing, Marketing

January 2, 2020 By Salesforce Canada

A Look Back At The Mobile Greenhouse Journey

Years from now, untold numbers of Canadians may walk past a tree and have no idea about its secret connection to the history of entrepreneurship. The exceptions will be those responsible for getting more than 790 of those trees planted — which is what happened when they shared their company goals... Read More

Digital Transformation

December 18, 2019 By Salesforce Canada

To Grow Your Company, Drive Innovation

It’s hard to stay stagnant in business over the long run. The hope is that you’re gaining ground and growing your company and customer base. There’s the alternative, of course, but there’s no staying in neutral. Many companies try to retain and grow their market share by getting into price wars... Read More

Thought Leadership

December 16, 2019 By Salesforce Canada

The Case For — And Against — Business Cards

At a time when we can store thousands of images on our smartphones and millions of records in a server, it’s kind of amazing that some of the most critical data about our professional lives still fits neatly on a small piece of cardboard. Long before digital communications tools like email and... Read More

Sales

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