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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

August 31, 2020 By Kamal Tahir

Post-Pandemic Grocery Shoppers Will Want Personalization, Options Galore

In January 2020, only 5% of grocery purchases were made online. Then, COVID-19 arrived. Almost overnight, grocery stores and other businesses selling essential goods experienced an unprecedented spike in demand. Consumers faced empty shelves for some items and long lines due to social distancing... Read More

Commerce, Commerce Cloud, Future of Work, Consumer Goods, Leading Through Change, Retail

August 24, 2020 By JR Linne

The Profoundly and Permanently Altered Role of the Retail Associate

Get the New Retail Playbook, your guide to building trust with today's shoppers. Remember when retail associates chatted with shoppers, helped them select merchandise, adjusted fit, and assisted customers with slipping their feet into shoes? Those niceties may represent a bygone era of retail. It’s... Read More

Reopen Safely, Commerce, Retail

August 21, 2020 By JR Linne

Say Goodbye to Browsing: Retail Shopping in 2020 Gets a Total Makeover

Get the New Retail Playbook, your guide to building trust with today's shoppers. Now that all 50 states have relaxed stay-at-home measures, retailers large and small are reopening physical stores. But when they do, little in retail will seem familiar to shoppers or store associates. The pandemic... Read More

Digital Transformation, Commerce, Leading Through Change, Retail, Reopen Safely

May 7, 2020 By Salesforce Canada

Salesforce Q1 Shopping Index: Insights And Action Items For Canadian Retailers

Canadian retailers, like their peers all around the world, had little time to prepare for the impact of COVID-19 on their businesses, and the time they have now probably raises more questions than answers. Though customers will gradually be allowed to visit physical stores as the outbreak is... Read More

Leading Through Change, Retail, Commerce

May 5, 2020 By Salesforce Canada

How Canadian Retailers Are Supporting Shoppers Amidst the New Normal

This is a defining moment in retail. With COVID-19 creating an international emergency, the majority of Canadians have been sheltering in place for more than a month now. The result is a massive spike in demand for groceries and other household essentials alongside widespread concerns about safety... Read More

Commerce, Leading Through Change, Retail, Customer Engagement

April 22, 2020 By Anna Rosenman

How to Update Your Site Faster in Times of Crisis: 5 Tips

Crisis drives rapid change. Across industries, we’re grappling with a communication challenge in real time. Commerce leaders face a unique need to keep a mountain of content current – all while their content teams work from home. You and your content team may feel it’s impossible to respond fast... Read More

Customer Engagement, Commerce, Leading Through Change, Salesforce CMS, Retail

April 9, 2020 By Salesforce Canada

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 42% of Canadian small businesses are worried about having to close permanently as a result of the novel... Read More

Leading Through Change, Customer Engagement, Commerce, Commerce Cloud, Retail, Ecommerce, Digital Transformation

January 9, 2020 By Salesforce Canada

Use Your CRM Platform To Make This The Best Q4 Ever

The holiday shopping season may be over, but the opportunity for retailers to capitalize on it is not. For many years, the weeks leading up to holidays like Christmas and New Year’s Eve were considered the make-or-break period for selling everything from clothes to major appliances. That’s why the... Read More

Retail, Sales