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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

March 9, 2020 By Salesforce Canada

7 Ways Digital Transformation Benefits SMBs

Life in a small or medium-sized business is largely about building, not transforming. SMBs are often focused on adding to their portfolio of products and services, increasing the volume they sell to their most valuable customers, attracting new customers and hiring the people who help them keep... Read More

Digital Transformation, Small Business

March 6, 2020 By Salesforce Canada

6 Signs You’re Nailing Your Social Media Strategy

Post. Share. Comment. Repeat. That’s a rough formula of how using social media tends to work, whether you’re doing so for fun or as part of your business’s marketing strategy. Craft a compelling tweet about a new product you’re launching, for instance, and post it to Twitter. Create an event on... Read More

Social Media Marketing, Social Media

March 5, 2020 By Salesforce Canada

How To Write A Better Email

Write what you know. Write how you talk. Show, don’t tell. All these rules of thumb about good writing are true (even if they’re a bit overused) but most of us were probably first taught them when we were writing essays or short stories in school. By the time you started writing email messages —... Read More

Email Marketing, Marketing

February 26, 2020 By Salesforce Canada

Could You Run Your Entire Customer Service Department From A Smartphone?

"We are experiencing higher than normal call volumes . . .” “All of our agents are currently busy . . .” “We’ll get to you as soon as we’re back at our desks.” That last line may not be something you’ll hear when you reach out to a company for service and support, but you can almost imagine... Read More

Customer Service, Small Business

February 25, 2020 By Salesforce Canada

Personalized Interactions Takes A Commitment To Detail

For all the hard work and occasional challenges, there are many aspects of working in sales that can be a lot of fun. Travelling to thought-provoking industry events! Getting to know smart and creative customers! All kinds of data entry! Okay, so the data entry part usually isn’t considered all... Read More

Data Management, Sales

February 24, 2020 By Salesforce Canada

The Power Of White Papers

If blog posts, social media posts and infographics are the appetizers of content marketing, consider white papers to be the main course. White papers are often far more attractively produced than they used to be, but their information-packed purpose remains the same. This was the resource that... Read More

Lead Generation, B2B Marketing

February 21, 2020 By Salesforce Canada

How To Pitch Your App Idea

Sales reps are used to presenting their forecasts at least once a quarter. Marketers often have to run through an upcoming campaign to the exec team. Heads of HR know they have to provide overviews of training or changes to the company's benefits program in a way that’s easy to understand. Even... Read More

Apps, Sales

February 20, 2020 By Salesforce Canada

All The Hidden Meanings Behind A Lead’s ‘No’

It’s amazing how powerful the word “No” can be to a new salesperson, considering how short it is. Just two letters. Just one syllable. And still, it sometimes feels like a door is being closed in your face, or a phone call is being brought to an abrupt end. Even a novice sales rep will expect a... Read More

Lead Generation, Sales

February 12, 2020 By Salesforce Canada

A Marketer’s Introduction To Reddit

Brands need to communicate in ways that are professional, polite, and personalized to customers. In other words, it’s important to show good etiquette. This is not to be confused with “Reddiquette” — otherwise known as the art of having conversations on Reddit. Given the prominence of social media... Read More

Social Media Marketing, Marketing

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