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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

February 10, 2020 By Salesforce Canada

Building An App? Learn Some Tricks From The Best Apps Available

A large enterprise might be headquartered in a skyscraper versus a small business that’s run out of a strip mall, but once they have mobile apps, customers start to look at companies of all sizes with very similar expectations. They might understand, for instance, that a mom and pop shop won't... Read More

Low Code, Platform

February 4, 2020 By Salesforce Canada

How To Come Up With Captions For Every Post

Don’t let the sea of photographs and videos filling your feed on Facebook, Twitter, Instagram or even LinkedIn fool you: the written word is alive and well. Companies that want to take advantage of social media services as a marketing channel have recognized that these services have become... Read More

Social Media Marketing, Marketing

February 3, 2020 By Salesforce Canada

Do You Really Need Data And Metrics?

The innovations we’ve seen in cloud computing, mobility and artificial intelligence have been amazing, but so far there’s no technology that can allow busy entrepreneurs to create replicas of themselves. If you’ve launched a small or medium-sized business and have watched it grow, you know how... Read More

Data Management

January 31, 2020 By Salesforce Canada

How To Make Your Customer Service Agents Seem Omniscient

Go to the counter at a coffee shop or fast food restaurant and you’ll occasionally see an employee looking slightly nervous and wearing a badge that says “TRAINEE.” These people usually aren’t left completely on their own. There’s often a more experienced team member showing them the ropes.... Read More

Customer Service

January 30, 2020 By Salesforce Canada

5 Reasons Why Clickbait Titles Have No Place On Your Blog

If the clickbait titles we see online today have an ancestor, it’s probably the headlines that are still featured on the covers of most printed tabloid magazines. Almost every week you’re likely to see a story about a celebrity giving birth with a headline like, “HER MIRACLE BABY,” for instance,... Read More

Marketing

January 24, 2020 By Salesforce Canada

Are CRM Platforms Just For B2B Companies?

In some restaurants you’ll occasionally come across a waiter who, without even knowing the term, is almost acting like a walking, talking CRM. These are the waiters who can distinguish a regular from someone who’s coming to the restaurant for the first time, and suggests their favourite meal even... Read More

CRM, B2C Marketing

January 22, 2020 By Salesforce Canada

The Right Business Tools Can Reduce Meetings: Here’s How

In our personal lives, the three-word sentence that often requires the most courage to say (at least for the first time) is “I love you." In our professional lives, it’s “Can we meet?” There are few of us with calendars with a lot of empty slots in them right now. Whether you work for a large... Read More

Productivity

January 21, 2020 By Salesforce Canada

6 Unconventional Ways To Build a Sales Relationship

A salesperson calls or emails, some kind of discussion follows, something is purchased and, at a later date, it all happens again. This may be the script we all have in our heads when we think about what a salesperson-client relationship looks like, but there are plenty of ways to rewrite it. A... Read More

Sales

January 17, 2020 By Salesforce Canada

An Introduction To Low-Code App Development

The apps we use to order food in our personal lives or manage inventory at work have become so sophisticated that creating software now feels more than merely a technical discipline. App development seems to have become almost an art form. And unfortunately, not all of us consider ourselves... Read More

IT, Platform

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