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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

September 8, 2015 By Amanda DiSilvestro

How to Use CRM to Increase Your Email Marketing ROI

When you use data from your CRM in your email marketing, you can guide customers through the sales funnel faster. This article tells you how.... Read More

Marketing

September 2, 2015 By Salesforce Canada

The Digital Disruption That’s Coming to B2B Marketers In Canada

There are some advantages in marketing to the business-to-business (B2B) sector versus everyday consumers: it’s a group with more clearly-defined needs, organized by vertical markets, where efforts to raise brand awareness and stimulate demand can be highly focused and tactical.... Read More

Marketing

September 1, 2015 By Salesforce Canada

5 Back-To-School Tips To Help Sales Pros Get To The Top Of The Class

The Internet is filled with advice on how to help parents and children adjust to the back-to-school transition. Some of these tips make just as much sense for those selling products and services as it does for those learning the fundamentals of reading, writing and arithmetic.... Read More

Sales

September 1, 2015 By Casie Gillette

The Psychology of Trust in Marketing: How to Earn It and How to Keep It

In order for your marketing to succeed, customers have to trust your company. Earn customers' trust and keep it with these customer service tips.... Read More

Marketing

August 27, 2015 By Kimbe MacMaster

Beyond Brand Awareness: Using Video for Lead Generation and Qualification

Many marketers see a huge opportunity in using video for brand awareness—Especially for those who have massive marketing budgets and a team to create ‘viral sensations.’... Read More

Marketing

August 26, 2015 By Salesforce Canada

Why Canadian Entrepreneurs Need CRM

The federal government published a report called “The State of Entrepreneurship in Canada,” which indirectly helped explain why customer relationship management (CRM) has become such a vital contributor to their success and survival in 2015.... Read More

Small Business

August 26, 2015 By Danny Wong

Unconventional Ways to Lead and Inspire Your Sales Team

One of sales managers' biggest challenges is inspiring the people in their department. Use these tips to effectively lead your sales team and build great leaders in the process.... Read More

Sales

August 24, 2015 By Salesforce

Forbes Named Salesforce One of the World's Most Innovative Companies for the Fifth Year in a Row

For the fifth year in a row, Salesforce has been named by Forbes as one of the World’s Most Innovative companies.... Read More

Cloud, Leadership

August 24, 2015 By authors

Meerkat & Periscope: Colonizing the Live Streaming Market

Live video streaming is not a new technology. But with fresh apps like Meerkat and Periscope, marketers can change their social media game in a big way. ... Read More

Social Media

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How to Use CRM to Increase Your Email Marketing ROI

The Digital Disruption That’s Coming to B2B Marketers In Canada

5 Back-To-School Tips To Help Sales Pros Get To The Top Of The Class

The Psychology of Trust in Marketing: How to Earn It and How to Keep It

Beyond Brand Awareness: Using Video for Lead Generation and Qualification

Why Canadian Entrepreneurs Need CRM

Unconventional Ways to Lead and Inspire Your Sales Team

Forbes Named Salesforce One of the World's Most Innovative Companies for the Fifth Year in a Row

Meerkat & Periscope: Colonizing the Live Streaming Market

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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