It may not get put in a wooden chest and placed in a secret hiding spot, but data remains the most valuable treasure a business can possess.
At one time, customer purchase records, financial statements and other mission-critical information would be stored in filing cabinets that could be securely...
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Creating an effective sales and marketing strategy starts with a target that is focused and allows you to make the right decisions about where to invest your time, talent and other resources....
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Few firms proactively establish a “future of work” strategy. More often, there is a particular trigger or tipping point that requires companies to rethink their traditional approach to getting things done....
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With search rankings weighing heavily on web traffic and conversion rates, it’s essential to make sure your business comes out on top. But how?...
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When executed properly, influencer networks have a trickle-down effect on the companies that nurture them – to the point where the company starts to become more influential, too. ...
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The best customer service agents just have a certain way about them, but using these traits in a call centre doesn’t mean they transfer easily to social media....
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There’s a lot less risk in being a “fast follower” of tech trends versus being an early adopter. Yet the chance that those tools will become commonplace in your industry — and possibly become part of your customer’s standard expectation — means lagging tech trends can pose the greatest risk of all. ...
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For small and medium-sized businesses, determining customer service success is even more straightforward: when customers are truly dissatisfied, they simply don’t come back....
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