360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 27, 2012 By Nathan Freitas

8 Ways to Get More Followers on Twitter

Twitter followers -- for some, it's a status symbol, the holy grail of being on Twitter, for others by-product of successful community building. However, no matter what your motivation is, the more followers you have means the more people you can either influence or learn from and this is... Read More

Featured, Social Media

Jul 26, 2012 By Jamie Grenney

Overcome Obstacles to Lead Generation on Social Media

To get your marketing organization to embrace social, you’ve got to show them how it leads to more pipeline. No one doubts that a social revolution is taking place, but if you can’t make that connection and help people visualize the future, it will be hard to drive your social... Read More

Social Media

Jul 18, 2012 By Jennifer Burnham

5 Tips For Growing Your Facebook Fan Base

When businesses create a Facebook page, they have one major question – how do we get more “Likes”? Other than being an obvious popularity score, “Likes” on your business Facebook page are important because: Those who click 'Like' on Facebook pages are 2.4x more... Read More

Featured, Social Media

Jul 12, 2012 By Jamie Grenney

Picking the Right Social Media Metrics for Your Business

A big part of any company’s social transformation is figuring out what metrics you’re going to track and how to create visibility for the best and worst performing teams. Having a compelling dashboard will help you gain executive support and it is a great way to make the broader organization... Read More

Social Media

Jul 10, 2012 By Jennifer Burnham

This is What The Perfect Facebook Post Looks Like

Many brands today are posting on Facebook as a means of connecting with their customers and prospects. However, very few have mastered the basics such as the ideal post length, use of imagery, use of color and linking. When used correctly, these small improvements will add up to increased... Read More

Featured, Social Media

Jul 03, 2012 By Jamie Grenney

5 Stages of Engagement Growth: Where Are You Today?

Nowadays most brands realize that they have to actively engage with customers and build up their social media presence in order to be successful. What often gets overlooked is an honest assessment of where they are on that engagement journey. Ant’s Eye View is a social media consulting firm that... Read More

Social Media

Jun 26, 2012 By Jamie Grenney

Marketers Need to Think Differently in the Facebook Era

When salesforce.com was founded 10 years ago we built our business around the website. The model was to generate traffic, figure out how to convert that traffic, and follow up with leads by phone or email. If we weren’t able to get a hold of our leads or if they weren’t ready to buy, we’d add them... Read More

Social Media

Jun 21, 2012 By Daniel Turman

Conversation Starting in Social Channels: Call Me Maybe?

Any piece of marketing worth its salt generally starts with an insight. A nugget of wisdom. Or a frustration. A central piece of truth to use as an anchor for the creative. Now more than ever, that truth is quite often revealed in the conversations taking place in social media. But what about... Read More

Content Marketing, Online Marketing, Social Media

Jun 20, 2012 By Jennifer Burnham

How to Use Slideshare to Increase Content ROI

You may not look at you or your business this way, but you're a content creator. Think about it: it's likely that your company produces a variety of customer stories, product tutorials, decks and white papers. Your employees are creating presentations and sales pitches. Today this content... Read More

Content Marketing, Online Marketing, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

8 Ways to Get More Followers on Twitter

Overcome Obstacles to Lead Generation on Social Media

5 Tips For Growing Your Facebook Fan Base

Picking the Right Social Media Metrics for Your Business

This is What The Perfect Facebook Post Looks Like

5 Stages of Engagement Growth: Where Are You Today?

Marketers Need to Think Differently in the Facebook Era

Conversation Starting in Social Channels: Call Me Maybe?

How to Use Slideshare to Increase Content ROI

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First