360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 15, 2015 By John Goodman

Social Media Will Not Replace Other Channels for Service

Social media has an important place in the marketing and customer experience (CE) context. However, I am concerned that it is drawing a huge, and probably inappropriate, share of resources from basic product and service delivery and customer support; it glitters and is more exciting than... Read More

Customer Service, Service, Social, Social Media

May 13, 2015 By Hilary Givens

Advertising Insights: Social Media for Automotive, Measuring App Install Ads and Twitter On Mobile

We’re back this week with more advertising insights. This week we’re sharing updates of Twitter’s performance on mobile, the benefits of using social media advertising in the auto industry, and why you should pay attention to post-install engagement activities in evaluating ROI. The growth of... Read More

Marketing, Social, Social Media

May 13, 2015 By Kyle Graden

Advertising Insights: Video Influence, Mobile Video, and Mother’s Day

What are your advertising plans for Mother’s Day? Are you targeting mobile users? Will you use video? These are all questions to think about leading up to the holiday (Mother’s Day is May 10th in the United States this year). To help you decide, we focused this week’s insights on how video... Read More

Marketing, Social, Social Media

May 12, 2015 By Joel Comm

Why 140 Characters Isn't Enough

Shakespeare said that brevity is the soul of wit. He would have loved Twitter. Nowhere do you find more wit, and nitwits, attempting to say something important with constraints that go against our natural bent to communicate. With billions of tweets posted over the last nine years, Twitter has... Read More

Marketing, Social, Social Media

May 04, 2015 By Thomas DePew

Socially Awkward: Social Customer Service in the Trenches

Social Customer Service is a capability that companies realize needs to be part of their customer service strategy. In the press there are stories of great service delivered through social channels, as well as horror stories of companies that have made serious mistakes in those channels. This... Read More

Customer Service, Service, Service Cloud, Social, Social Media

May 02, 2015 By Mark Evans

The Power of Storytelling

Like anything, marketing is a fluid, dynamic creature. Brands are continually looking for new ways to communicate and connect with target audiences. At the same time, they need to outflank competitors that are pursuing the same consumers. It means brands are experimenting, innovating and looking... Read More

Marketing, Social Media

Apr 30, 2015 By Zachary Reiss-Davis

Advertising Leader Spotlight: Playtika's Noga Halperin

At Social.com, we are proud to have many diverse advertisers working with us to create industry-leading advertising campaigns on Facebook, Twitter, LinkedIn, and beyond. In this first post in a series, I interviewed Noga Halperin, Director of Marketing at Playtika, about her work and suggestions... Read More

Marketing, Social, Social Media

Apr 23, 2015 By Hilary Givens

Infographic: Decode the Facebook Auction

At first, the Facebook auction may seem like a highly complex or opaque process. However, it is very worth learning and understanding in detail because Facebook advertising is one of the driving forces behind digital advertising today. To help give you a better understand of the auction process,... Read More

Marketing, Marketing Cloud, Social, Social Media

Apr 22, 2015 By Kyle Graden

Advertising Insights: Advertisers Use Facebook Video, Global Smartphone Penetration, TV Second Screening

No one advertiser, country, or consumer is exactly alike, but that doesn’t mean they don’t follow the same global trends. For this week’s insights, we show advertisers’ planned use of video in different channels, smartphone penetration of key geographic markets, and how different groups “second... Read More

Marketing, Social, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Social Media Will Not Replace Other Channels for Service

Advertising Insights: Social Media for Automotive, Measuring App Install Ads and Twitter On Mobile

Advertising Insights: Video Influence, Mobile Video, and Mother’s Day

Why 140 Characters Isn't Enough

Socially Awkward: Social Customer Service in the Trenches

The Power of Storytelling

Advertising Leader Spotlight: Playtika's Noga Halperin

Infographic: Decode the Facebook Auction

Advertising Insights: Advertisers Use Facebook Video, Global Smartphone Penetration, TV Second Screening

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First