SMB LEADERSHIP

Adapting To New
Customer Expectations

Small business leaders share how they're prioritizing
customer experiences today.

Dec 18, 2014 By Alexa Schirtzinger

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

In an age where customers are more connected and informed — and where their expectations are higher than ever before — customer service is quickly becoming the key differentiator among brands. Every company, regardless of size or industry, must prioritize the customer experience. That's... Read More

Featured, Customer Service, Social, Small Business

Dec 17, 2014 By Matt Wesson

Small Business Spotlight: How Roof Monitor Sustains a Culture of Innovation

Roof Monitor is using technology to help businesses save money and keep their buildings safer. Roof Monitor helps manage safety risks and minimize business disruptions by communicating to building owners and other appropriate contacts when action is needed – before damage occurs. As... Read More

Featured, Sales Cloud, Small Business, SMB Spotlight

Dec 12, 2014 By Alexa Schirtzinger

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

Since the holiday shopping season has officially begun, we've put together a handy guide for retailers looking to finish strong in 2014. Below, we've included five of our top tips for retailers this holiday season — including not overthinking email (seriously!), enabling your seasonal... Read More

Marketing, Customer Service, Social, Sales, Small Business, Marketing Cloud, Featured, Cloud

Dec 11, 2014 By Laura Fagan

12 Business Days of Salesforce: 3 Social Media Tips for Small Businesses

Three out of five small businesses say they’ve earned new customers because of using social media. It’s no surprise why: 73-percent of adults online use social networking. As a small business, you simply can’t afford to skip having a social presence. Facebook, Instagram, Twitter, and more... Read More

Cloud, Featured, Marketing, Marketing Cloud, Small Business, Social

Dec 10, 2014 By Matt Wesson

Small Business Spotlight: How Five Four Club Reimagined the Fashion Industry

Five Four Club is looking to disrupt the mens fashion industry. Replacing the traditional shopping process that men hate with a simple monthly subscription service, Five Four takes the pain out of men's fashion. As CEO and Creative Director, Andres Izquieta is responsible for... Read More

Featured, Sales Cloud, Small Business, SMB Spotlight

Dec 08, 2014 By Josie Chiles

Small Business Spotlight: 3 Successful Entrepreneurs Share Their Productivity Secrets

Josie Chiles is a Product Marketing Manager for the AppExchange, the #1 business app marketplace. She has spent much of her career working for and with small businesses, developing the tools and information business owners and entrepreneurs need to grow their businesses. We’ve all been... Read More

Sales Cloud, Small Business, SMB Spotlight

Dec 08, 2014 By Matt Wesson

"Do You Fit the Profile That Wins More Sales?": A New Salesforce E-Book

The sales profession has been around for thousands of years, but recently, new technology and changing consumer behavior are forcing sales professionals to change their strategies and tactics dramatically. Buyers are more educated, more demanding, and more prepared for the sales process than at... Read More

Featured, Sales, Sales Cloud, Small Business

Dec 03, 2014 By Matt Wesson

Small Business Customer Spotlight: How Xtreme Lashes Grew from a Startup to an International Company

Xtreme Lashes is the global leader in eyelash extensions. The company started in 2005 as a home-based, family owned business, and has grown into a global company with representation in 50 countries. Co-Founder, President & CEO of Xtreme Lashes, Jo Mousselli, oversees the company’s... Read More

Sales, Sales Cloud, Small Business, SMB Spotlight

Dec 01, 2014 By Lauren Habig

Small Business Spotlight: Preparing Your Customer Service Team for the Holidays [Infographic]

Lauren Habig is a Marketing Manager at Desk.com responsible for community management and social media strategy. She has spent much of her career working for and with small businesses, helping them to utilize technology and customer service as a competitive advantage. This post originally... Read More

Desk.com, Customer Service, Small Business, SMB Spotlight

Fourth Edition: Small & Medium Business Trends Report

Fourth Edition Small and Medium Business Trends Report

New Research

2,300+ global SMBs on evolving in the midst of change

Most Popular Stories

3 Must-Have Traits Every Entrepreneur Needs To Build Business Resilience

3 Must-Have Traits Every Entrepreneur Needs To Build Business Resilience

Secure the Funding Your Small Business Needs Now

Survey Says: SMB Customers Want Safety Above All Else in the New Normal

Salesforce.com

Adapting To New
Customer Expectations

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

Small Business Spotlight: How Roof Monitor Sustains a Culture of Innovation

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

12 Business Days of Salesforce: 3 Social Media Tips for Small Businesses

Small Business Spotlight: How Five Four Club Reimagined the Fashion Industry

Small Business Spotlight: 3 Successful Entrepreneurs Share Their Productivity Secrets

"Do You Fit the Profile That Wins More Sales?": A New Salesforce E-Book

Small Business Customer Spotlight: How Xtreme Lashes Grew from a Startup to an International Company

Small Business Spotlight: Preparing Your Customer Service Team for the Holidays [Infographic]

New Research

2,300+ global SMBs on evolving in the midst of change

Most Popular Stories

3 Must-Have Traits Every Entrepreneur Needs To Build Business Resilience

Secure the Funding Your Small Business Needs Now

Survey Says: SMB Customers Want Safety Above All Else in the New Normal

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Adapting To New Customer Expectations

New Research

2,300+ global SMBs on evolving in the midst of change

Most Popular Stories

3 Must-Have Traits Every Entrepreneur Needs To Build Business Resilience

Secure the Funding Your Small Business Needs Now

Survey Says: SMB Customers Want Safety Above All Else in the New Normal

Americas

Europe, Middle East, and Africa

Asia Pacific

Adapting To New
Customer Expectations