Dec 01, 2014 By Lauren Habig

Small Business Spotlight: Preparing Your Customer Service Team for the Holidays [Infographic]

in Desk.com, Customer Service, Small Business, SMB Spotlight

Lauren Habig is a Marketing Manager at Desk.com responsible for community management and social media strategy. She has spent much of her career working for and with small businesses, helping them to utilize technology and customer service as a competitive advantage. This post originally appeared on the desk.com blog.

It’s that time again. The holidays are upon us and millions of consumers are taking to stores and online retailers to get their shopping done. If you’re able to capture the attention of these holiday shoppers, it could easily make or break your year if you’re a small business. A major way to attract these consumers is to wow them with your customer service.

Having success this holiday season isn't all about extended hours and extreme discounts. 30% of consumers say helpful service plays a role in their decision to shop at a particular retailer. For small business, this focus on exceptional service represents a perfect opportunity to differentiate

Here are some crucial tips for winning over the hearts of these shoppers.