The sales profession has been around for thousands of years, but recently, new technology and changing consumer behavior are forcing sales professionals to change their strategies and tactics dramatically.

Buyers are more educated, more demanding, and more prepared for the sales process than at any other point in history. Sales professionals can no longer rely on traditional sales strategies and instead need to be able to communicate real value to the buyer.

Recent research has shown that as sales professionals evolve their approach, they fit into 5 main sales profiles: the problem solver, the relationship builder, the challenger, the lone wolf, and the hard worker. While each of these profiles has their own strengths, one has consistently outperformed the rest.

What the E-Book Is About 

Groundbreaking research across thousands of sales professionals by CEB (formerly Corporate Executive Board) has now shown one profile crushes quota more than any other. Do you fit the profile? Find out, and learn how you can improve your own sales approach to maximize your sales success. Available today.

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The Structure of the E-Book

The e-book is divided into three chapters that explain how you can build a team of sales winners: 

1. Teach For Differentiation

Information is currency to the modern sales rep. Social media can provide unique perspectives into industry sentiment, market drivers, and the competitive landscape that can be easily shared with customers.

2. Tailor the Message

The modern sales rep impresses customers with an in-depth understanding of their business and industry. Share relevant experience you or your company has in the form of winning strategies, content, and customer success stories to help connect with your prospect.

3. Control the Conversation

The modern sales rep doesn’t just rely on email, calls, and occasional visits. Social channels help create a high-touch, two-way environment, and drive the conversation to a successful close. A winning sales rep stays connected to conversations colleagues are having with customers to ensure they are driving toward a common goal.

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Get the E-Book

Download your free copy of the e-book today. Click the button below to read Do you Fit the Profile That Wins More Sales? now! 

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