At this point, you’ve probably read more “new year, new you” posts than you can count. And while I hate to throw another one at you, there really is no better time to reevaluate your existing marketing strategies than at the start of a new fiscal year. Whether or not you participate in yearly or...
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How’s your digital brand? When people think of your startup or small business, do they think of your products and services on a surface level—or do they think of your holistic, recognizable, and personable brand?
Creating a brand is hard work. It involves strategy, planning, and multimedia...
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It’s not often that you hit the ball out of the ballpark on your first swing, and all too often, the learning curve for entrepreneurs can be painful and expensive.
I was a core part of the founding team of three companies before my fourth, Assistly, was purchased...
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Acquiring customers is nice. Keeping customers is how you stay in business.
For small business owners, the ideal state is to create a customer base that creates new customers. Not only will loyal customers keep coming back themselves, they’ll also become a linchpin of your marketing...
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As I've written before, social media can be a great place to generate new leads. Your organic social reach, though, typically will reach people who have already heard of your brand and products. Social ads can be a perfect solution to augment your social strategy and bring in...
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Once upon a time, there was an entrepreneur named Samantha. 2014 was a tough year for her small business, but she learned a lot. She’s vowing to make 2015 the year when things really take off.
So on January 1, she kick-starts a whole new approach to life and work:
Waking up at 5 a.m. to run a 10K...
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If there are two things always on a salesperson’s mind, it’s closing more deals and closing them faster. Sales reps are always looking to be more effective and get to “yes” faster.
Here are some quick tips to help accelerate your sales cycle and close deals faster.
1. Nurture your leads....
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According to comScore, 176 million people in the U.S. owned a smartphone as of November 2014. That’s over 50% of the entire U.S. population that carries a supercomputer in their pocket. Sales, customer service, marketing, and every other part of your business is being revolutionized by...
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We’re in a brave new world of connected people and devices. At CES 2015 in Las Vegas, the spotlight shone bright on advanced technology for everyday life: driverless cars, health wearables, and connected products for the home.
In many ways, your potential customer is as new as these technologies....
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