360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 12, 2019 By Vidya Peters

Global Study Finds 97% of Organizations Plan to Digitally Transform, Yet Integration Remains a Challenge

In today’s connected world, it's no surprise companies from all industries are working to rapidly digitize every part of the business. But in the journey to digital, businesses not only undergo fundamental changes in the way they operate — they also find themselves competing on speed and agility to... Read More

IT, Research

Feb 16, 2019 By Noah Kravitz

Why SMBs Are Looking to the Cloud to Scale Their Operations

Business people like to talk about scalability. Business people in the tech sector really like to talk about scalability. But what does scalability actually look like for small businesses, in particular? And how can small and medium-sized businesses (SMBs) effectively scale operations without the... Read More

Research, Small Business

Feb 01, 2019 By Jeff To

New Report: Three Surprising Insurance Industry Trends Shaping Customer Experience

Recent insurance industry trends show that customer experience is now among the top three new bases of competition — across all lines of businesses — revealing a sweeping cultural shift from policy- to a customer-focused approach. While that may elicit eye-rolls and caustic comments, it’s true:... Read More

Financial Services, Research

Jan 31, 2019 By Conor Donegan

The Top 4 Marketing Trends of 2019

The continued rise of innovative and immersive technologies has fundamentally shifted and shaped how consumers engage with brands. This has thrown customer expectations into a constant state of change — and many marketers are finding it hard to keep up. The most successful marketers understand... Read More

Marketing, Research

Jan 25, 2019 By Tiffani Bova

26 Sales Statistics That Prove Sales Is Changing

There are no sales pitches in the new Age of the Customer. Today, the name of the game is “customer experience,” and the consumer is king. In fact, Salesforce’s third annual “State of Sales” report found that customer satisfaction is the number one measure of sales success. To win at selling, sales... Read More

Sales, Research

Jan 23, 2019 By Devon McGinnis

Need-to-Know Marketing Statistics for 2019

If you’re a marketer, you either love change or you hate your job. “The digital marketing landscape keeps evolving” has become nearly a cliché because it’s a reality everywhere you look. These marketing statistics highlight exactly how these changes are influencing marketing teams in 2019. [click... Read More

Digital Marketing, Marketing, Research

Jan 08, 2019 By Keith Samuel

Forrester T.E.I. Study Shows Customers get 341% ROI when Moving to Lightning Experience

The value you get from switching to Lightning Experience goes beyond just a better user interface. Lightning Experience actually can have a major impact on your company's bottom line. The Lightning Platform drives business value for every Salesforce customer and companies moving to Lightning... Read More

IT, Innovation, Research

Dec 19, 2018 By Sarah Franklin

What Research Tells Us About Technology and the Future of Work

Every day, I’m reminded of how fortunate I am to meet and be inspired by incredible individuals who have transformed their careers — and their entire lives — by learning new skills and taking advantage of new technology. And as I watch the number of Trailhead learners increase on a daily basis, I... Read More

Leadership, Research, Thought Leadership

Dec 13, 2018 By Jon Suarez Davis

Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

In the five years since we released the first State of Marketing report, marketers have seen a remarkable amount of change. The amount of data brands have access to has exploded, channels have proliferated, media has matured, market segmentations have granularized, and budgets have expanded. The... Read More

Marketing, Marketing Cloud, Research

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Global Study Finds 97% of Organizations Plan to Digitally Transform, Yet Integration Remains a Challenge

Why SMBs Are Looking to the Cloud to Scale Their Operations

New Report: Three Surprising Insurance Industry Trends Shaping Customer Experience

The Top 4 Marketing Trends of 2019

26 Sales Statistics That Prove Sales Is Changing

Need-to-Know Marketing Statistics for 2019

Forrester T.E.I. Study Shows Customers get 341% ROI when Moving to Lightning Experience

What Research Tells Us About Technology and the Future of Work

Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First