Sep 04, 2012 By Paul Cannon

Celebrating Our Global Offices, One Local Meal at a Time

As a company we take great pride in having built a business that’s worldwide. And one way we celebrate this is by showing our appreciation for the cuisine offered near our offices in the U.S. and abroad. So move over, Anthony Bourdain. There’s a new globe-trotting foodie at the table – well,... Read More

Careers

Aug 31, 2012 By Bruce Francis

Google’s Multi-Screen Mantra

Google is out with a new study “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.” It describes how we use multiple screens for the completion of a single task. It’s oriented towards consumers, but I’d bet there are implications for the enterprise. Google says that it... Read More

Cloud

Aug 31, 2012 By Kevin Micalizzi

How to Network at Dreamforce

by Kevin Micalizzi, Data.com Social Media Marketing Manager For all but the truly extroverted, the thought of networking and meeting people among a sea of faces that could reach 100,000 can be daunting. But take heart, there are things you can do before and during Dreamforce to maximize your... Read More

Data.com, Dreamforce, Featured

Aug 31, 2012 By Todd Enders

53% of Customer Loyalty is from.... Sales?

In the world of sales and marketing, it's critical to keep the customers you win: they are the source of your profit, they become brand advocates, and create a virtuous cycle of referrals, repeat purchases, cross-sell/up-sell, etc. As you can see by the chart below -  research shows... Read More

Sales Cloud

Aug 30, 2012 By Shannon Duffy

4 Key Characteristics of Successful Companies

Successful companies are unique—that is why they stand out from the competition. But when you look closer, you’ll see there are clear commonalities that contribute to their success. Think of successful sports franchises. You know the kind of teams we’re talking about: the Yankees, Patriots,... Read More

Data.com

Aug 29, 2012 By Jesse Noyes

What Every Marketer Needs to Do After Dreamforce

Dreamforce '12 is over and you should focus on reaping the benefits of the event. As a marketer, now is the time to build up your social network, get closer with sales and build smart follow-up campaigns. Here are three ideas to get you started. 1. Turn Business Cards Into Social... Read More

Marketing

Aug 29, 2012 By Alyson Stone

Brand Smart with Brand Journalism

Brand journalism stands for combining the tenets of traditional journalism with "brand storytelling" (using the techniques of marketing and public relations).It's not meant to be truly impartial as journalism is, but rather a genuine and engaging way to talk to customers and... Read More

Aug 29, 2012 By Amie Vaccaro

How 6 Companies Are Winning With Data.com

by Amie Vaccaro, Product Marketing Manager, Data.com  Salesforce.com picked 6 customers to receive the Data.com Customer Hero Awards.  Winners were selected based on their outstanding success and exceptional metrics.  Please read on to see their results. 1.... Read More

Data.com

Aug 28, 2012 By Jennifer Burnham

The Perfect LinkedIn Status Update [INFOGRAPHIC]

A lot of companies are picking up on the fact that LinkedIn is an invaluable source to stay in touch with customers and prospects. Creating a Company LinkedIn page and posting regularly on it will keep your business top of mind for your followers and expand your reach among possible new hires and... Read More

Featured, Social