360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 27, 2014 By Bob Marsh

14 Sales Incentives to Use in 2014

Before you closed Q4, you ran your last sales contest, crowned your top sales rep and hopefully met your quarterly and yearly goals. Now, the holidays have passed and it’s time to execute on your 2014 plans. Likely included in your strategy are a few sales contests to help you hit your... Read More

Sales

Jan 27, 2014 By Peri Shawn

12 Questions to Overcome Sales Objections

Sometimes salespeople get flustered when clients raise objections. And because of this, they can lose their sense of where to go next in their sales conversations. When you find yourself in this situation, discover where to take the conversation next by examining the root of the... Read More

Featured, Sales

Jan 27, 2014 By Maria Ogneva

Why All Community Managers are Improv Artists

Community management is gaining traction as communities are increasingly seen as a source of business value (we even have our own day now - happy CMAD, everyone!) In fact, active community management has been linked to significant increases in engagement and other benefits. While job descriptions... Read More

Community, Featured

Jan 27, 2014 By Heike Young

Push It, Baby: How to Send Better In-App Messages

So you've invested time and resources in a branded mobile app for your company. But how do you make sure customers not only download it, but also stay engaged with it over time? Smartphone users have dozens of apps installed on their phones and competing for attention. An estimated 82 million apps... Read More

Marketing, Digital Marketing, Mobile Marketing

Jan 27, 2014 By David DeVore

It's Actually Not Hard to Include Video in your Email

It's no surprise that video continues to be one of the most popular ways to share information. In fact, more than a billion people visit YouTube every month to watch over 6 billion hours of video content. In addition, 2013 proved to be the year of micro or short-from video for the mainstream... Read More

Marketing, Email Marketing, Strategy

Jan 24, 2014 By Laura Fagan

How a Biotech Leader Uses Salesforce1 Apps to Deepen Customer Connections

It’s a transformative time for technology in the enterprise. The focus is shifting from products, devices, records, and data, to the customers behind them. While most companies have little trouble conceptualizing ideas on how they can use apps to better reach people, the lag happens with the... Read More

Mobile, Platform

Jan 24, 2014 By Linda Richardson

Linda Richardson: The Sales Secret to Building Customer Trust

Making any buyer believe you care about them and not just their money is one of the most difficult things to do in business. However, if you can manage this, you are well on your way to developing a beautiful working relationship. So why is it that buyers have such a hard time trusting... Read More

Featured, Sales

Jan 24, 2014 By Laura Fagan

4 Ways to Break Sales Records in 2014 with Salesforce

Growing revenue over the next 12 months is going to require much more than just managing contacts in a simple Customer Relationship Management (CRM) system. You and your team need be armed with the best sales tools if you want to make a significant difference to your bottom line in 2014. Here are... Read More

Sales

Jan 24, 2014 By Jeff Ogden

5 Smart Ways to Measure Your Marketing in 2014

Marketers are under pressure every day to prove the value of the work they are doing on behalf of their employers. If they can convince their bosses they’re delivering good, measurable business results, they have good job security. But if they fail to convince their superiors, there’s a... Read More

Marketing

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

14 Sales Incentives to Use in 2014

12 Questions to Overcome Sales Objections

Why All Community Managers are Improv Artists

Push It, Baby: How to Send Better In-App Messages

It's Actually Not Hard to Include Video in your Email

How a Biotech Leader Uses Salesforce1 Apps to Deepen Customer Connections

Linda Richardson: The Sales Secret to Building Customer Trust

4 Ways to Break Sales Records in 2014 with Salesforce

5 Smart Ways to Measure Your Marketing in 2014

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First