360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 06, 2014 By Deborah Sweeney

How Small Business Marketing Has Evolved From 1999 to 2014

As Salesforce celebrates their 15 years in business, it just so happens that my own company just hit its 15-year-old mark in 2013 as well! To say that the online filing industry has changed a lot is an understatement. Many of the ways we celebrated our 15 years in business couldn’t have happened... Read More

Featured, Marketing, Small Business

Mar 06, 2014 By Geoffrey James

5 Steps to Close a Sale the Classic Way

Many salespeople think there's some big mystery about closing sales. In fact, it's really just a matter of being mindful throughout the sales process, according to Linda Richardson, founder of the sales training firm Richardson. Here's how: Step 1. Treat closing as a... Read More

Sales

Mar 06, 2014 By Ashley Welter

3 Ways Your Business Can Tackle Twitter Like A Pro

Twitter for business can be a slippery slope. Where do you start? What type of content do you post? How do you get more followers? Trust me, every business owner has been confronted with the exact same questions, along with many more. That’s because social media is an extremely important aspect of... Read More

Marketing

Mar 06, 2014 By Stuart Leung

Keep It Real: Turn "Qualified" Leads into Qualified Sales Prospects

In an ideal sales world, every sales lead would turn into an accessible, eager prospect, one that move quickly through the sales funnel with no hesitation or objections. But, as any sales professional can attest, that’s rarely the case. A qualified lead may look good on... Read More

Marketing, Sales

Mar 06, 2014 By Chad White

5 Newsjacking Examples from 100 Inspiring Subject Lines

Newsjacking -- the practice of leveraging the popularity of a news story, event, or cultural phenomena to promote yourself or your company -- is one of many ways to boost the relevance of your emails. Our 100 Inspiring Subject Lines includes some great examples of newsjacking in action: The... Read More

Marketing, Email Marketing, Industry Report

Mar 05, 2014 By Lily Barker

Eastern Bank Grants Birthday Wishes One Click at a Time

Banking with an altruistic spirit. That's Boston-based Eastern Bank, the country's oldest and largest mutually owned bank. Eastern Bank, which serves about 500,000 customers and operates more than 90 branches in Massachusetts, annually donates 10 percent of its net income to charity. That deep... Read More

Marketing, Email Marketing, Customer Story

Mar 06, 2014 By Heike Young

Why Women Are the Real Power Behind Social Media #Infographic

To celebrate Women's History Month, we'll be publishing inspirational, female-focused content throughout the month of March. Enjoy! A new infographic from Finances Online and Ruby Media Corporation depicts some impressive stats about male vs. female use of social media. In checking out... Read More

Marketing, Social Media Marketing, Infographics

Mar 05, 2014 By Adam Blitzer

The One Simple Secret to Sales and Marketing Alignment

Remember the days when marketers could gather as many leads as possible and hand them off to sales without a backwards glance? Unfortunately, expectations are higher than that now. In an era where more and more marketing content is being released by the second, consumers are beginning to suffer... Read More

Marketing, Sales

Mar 05, 2014 By Matt Wesson

5 Sales Experts on How to Spend the 15 Minutes After a Call

Phew! You did it. You made it through the big sales call you’ve been prepping for all week. You prepared appropriately, executed on your plan, and you feel like you’ve moved the relationship forward. Now what? A salesperson’s job doesn’t end once the sales call ends. In fact, that’s when the real... Read More

Sales

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Small Business Marketing Has Evolved From 1999 to 2014

5 Steps to Close a Sale the Classic Way

3 Ways Your Business Can Tackle Twitter Like A Pro

Keep It Real: Turn "Qualified" Leads into Qualified Sales Prospects

5 Newsjacking Examples from 100 Inspiring Subject Lines

Eastern Bank Grants Birthday Wishes One Click at a Time

Why Women Are the Real Power Behind Social Media #Infographic

The One Simple Secret to Sales and Marketing Alignment

5 Sales Experts on How to Spend the 15 Minutes After a Call

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First