Dec 16, 2014 By Donal Daly

Executing on Your Account Plan in 2015

One of my early observations of sales methodology was that it was very hard for sales professionals to execute on their Account Plan. There was lots of valuable strategy to use, but very little support on the practical execution. (That was why we developed Dealmaker). Developing a plan has limited... Read More

Sales, Sales Cloud

Dec 16, 2014 By Sangram Vajre

Is Marketing Automation the CRM for Marketers?

For the purpose of today’s article, let’s think about marketing automation and CRMs a little differently. Just as Salesforce functions as a CRM for sales, marketing automation can be thought of as a CRM for marketers. It’s the power of information that fuels data-driven programs, and today’s... Read More

Featured, Marketing, Marketing Cloud

Dec 15, 2014 By Laura Fagan

12 Business Days of Salesforce: 5 Golden Rules of Content Marketing

The phrase "content marketing" is being bandied about a lot these days by marketers. It has almost been overused to the point of becoming inconsequential. Content marketing means different things to different people and unfortunately some of those definitions are pretty awful. In an... Read More

Featured, Marketing, Social

Dec 15, 2014 By Laura Fagan

How to Exceed Client Expectations in Wealth Management: A New Salesforce E-Book

We are entering a new era in financial services, and there is a massive opportunity on the horizon. Some $2 trillion in wealth will change hands in the next five years, with $30 trillion being shifted in the next 30 to 40 years. What exactly does this mean for financial advisors? Considering that... Read More

Marketing, Customer Service, Sales, IT, Featured, Cloud

Dec 15, 2014 By Thomas DePew

Measuring Service Success: Attach Rates Raise Profits

Many of us have had the experience of buying a car from a dealer, but then going anywhere but the dealer for additional services and add-ons. Oil change? Take it to Kwik-Kar. Major repairs? Take it to your local mechanic. While dealerships do a pretty good job of selling extended warranties (e.g.... Read More

Customer Service, Service Cloud

Dec 15, 2014 By David Priemer

Use This Secret Infomercial Formula to Supercharge Your Product Pitch

I love watching infomercials! There, I said it. I just love them. Really!   I find it fascinating how infomercials can make normal, everyday products like kitchen knives, blenders, and vacuums seem like the solution to world peace. I also love seeing how carefully orchestrated... Read More

Sales

Dec 15, 2014 By Adam Blitzer

Small Business Spotlight: 3 Keys to Scaling Your Company Culture

  One of the questions I’m frequently asked, both on stage and off, is: “What has it been like to live through two acquisitions? Has it been difficult to preserve Pardot’s company culture as you grow?” Two separate questions, but the answers are intertwined. When David Cummings and I... Read More

Dec 15, 2014 By Peter Mollins

6 Steps to Launch Your 2015 Sales Enablement Plan

More revenue: as sales and marketing leaders, it’s our constant aim. Sales Enablement has received a lot of attention this year as a quick route to get to that goal. Why? Because it’s about setting up best practices across the sales organization — best practices that reduce wasted time and make... Read More

Featured, Sales

Dec 15, 2014 By Heike Young

56% of Marketing Leaders View their Relationship with the CIO as Absolutely Critical or Very Important - 12/15/2014

Data, a customer focus, and mobile technology are changing the roles of marketing leaders, but before they can impact business results, employees need to be properly trained and ready to collaborate. Planning for the future is a chief responsibility of marketing leadership,... Read More

Marketing, Marketing Cloud